Senior Product Manager, Growth

Role Description

As Growth Senior Product Manager, you'll own GitLab's self-serve product journey end-to-end, from a visitor's first interaction with GitLab.com through trial, activation, and paid conversion. Software demand is expanding fast in the agentic era, and self-serve is one of the highest-leverage paths for GitLab to capture it. You'll consolidate acquisition, activation, and monetization into a single connected experience, and use experimentation and product data to compound growth across the full funnel.

Key Responsibilities

• Own the self-serve journey end-to-end, spanning signup, trial, activation, and monetization.
• Use product usage and event data to identify high-impact, well-scoped growth opportunities, and run a continuous test-and-learn cadence across the funnel.
• Partner with Engineering, Design, and Data counterparts to scope, sequence, and ship experiments, surfacing cross-functional dependencies early in each initiative.
• Define success metrics for each initiative, and connect roadmap decisions directly to customer and revenue outcomes.
• Operate with a small, autonomous team, owning your roadmap and the outcomes it produces.

Qualifications

• Experience in product management, ideally owning a self-serve or product-led growth funnel end-to-end.
• Strong technically: you understand how software is built, packaged, deployed, and operated.
• Strong analytical skills, SQL proficiency, and a hypothesis-driven approach to product decisions.
• Well versed in experimentation and A/B testing, with a track record of shipping frequent, measurable product improvements.
• Comfortable working directly with production usage and event data.
• Highly independent and pragmatic, with a strong bias for action.
• Excellent written and spoken English, and comfort working async in a distributed team.

Preferred Qualifications

• Experience with common growth frameworks, including acquisition loops, activation loops, and product-qualified leads (PQLs).
• Prior experience at a Product-Led Growth company.
• Experience with GitLab, Git, or Git workflows.
• Experience building developer tools or DevOps products.
• Experience engaging with customers in a B2B setting.

Benefits

• Flexible Paid Time Off.
• Team Member Resource Groups.
• Equity Compensation & Employee Stock Purchase Plan.
• Growth and Development Fund.
• Parental Leave.