Director, Public Relations

The Role

TheDirector, Brands PR & Communicationsis responsible forleading the development and implementation of integrated strategic communications& programmingthatgrows the awareness and love forGreen Thumb brands(cannabis-derived,hemp-derived, and retail). This roleworks toestablishGreen Thumb brands as a part of the culture of THC consumers, and leads the strategy,planningand execution ofall our brands'communications acrossthePR/medialandscape.TheDirector, Brands PR &Partnershipswill collaborate with theVP Marketing,CEO,Chief Commercial Officer,VP Communications,and Brand Leadstocreateand executearobustapproachto communicationswhilestrengtheningthebrands'reputation.

This is a remote/hybrid role. Candidates must be located in Chicago, IL or New York, NY.

Responsibilities

STRATEGY,PLANNING& LEADERSHIP

• Serve as a strategiccommunications partner to the Vice President of Marketingand brand leads, ensuring alignment between Green Thumb's corporate narrative and the storytelling of its House of Brands - to strengthen awareness, trust,love,and differentiation across consumerand potential partneraudiences.
• Lead the development ofearned media and PR strategies across Green Thumb brandsin concert with agency partnersand brand leads
• Handle sensitive or proprietary company information; Proactively planagainstandadviseleadership during challenges and crises.

PARTNERSHIPS

• Ownbrand partnerships strategy, acquisition, and execution across the full portfolio of GTI brandsin concert with brand leads
• Develop pitch materials andstrategies to help secure brand partners inacomplicatedand changingregulatory environment andovercome partner category concerns

MEDIA & PUBLIC RELATIONS

• Support brand leads ensuringall communication plans are executed on strategy, on time, and on budget
• Oversee and guidethe day-to-day proactive pitching and fulfillment of local and national media requests, speaking engagements, appearances, and major news pieces aroundbrandstrategies or activities, providing counsel, training, responses, and talking points whenappropriate.
• Draft, edit and continuously improve communications strategy and messaging materials, including press releases, briefing documents,FAQsand fact sheets for external audiences (media releases, speeches, bylines, etc.).
• Supportcorporatecommunicationsteamincluding quarterly earnings, updates to investor presentations and the annual report and CEO letter.Act asliasonbetween brand teams and corporate communications team.
• Oversee the monitoring and tracking of media coverage and mentions for stakeholders including senior leadership teams and board directors.
• Serve as a key communications representative; when necessary, act as company spokesperson.

Qualifications

• 10+ years of experience inlifestyle & brand PR/communications
  • Beverage alcohol or other regulated lifestyle brand experience preferred
• Bachelor's degreerequired; degree in Communications or related field preferred
• Proventrack recordof building and implementing successfulbrandcommunications strategies
• Demonstrated success managing communications for multiple consumer brands within a single organization.
• Demonstrated ability to create B2B brand partnerships that drove brand awareness
• Ability to buildcross-functionalrelationships and interact successfully at all levels of the company
• Experienceselecting,directingand managing communication agencies
• Critical thinker with superb storytelling, writing,editingand presentation skills
• Highly motivated, self-directed,innovativeand able to work independently or among teams with keen judgement, commonsenseand resourcefulness
• Possessesa strong senseof urgency and thrives in a demanding, fast-paced environment
• Adaptive problem solver who effectively navigates changeand drives towards alignment; decides and acts without having the picture totally defined; appropriately changes strategy in response tonew information
• Operates witha high levelof professionalism and integrity, including dealing with confidential information

Additional Requirements

• Must passany and allrequired background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age

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The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.