Sr. Global Marketing Manager - Molecular Platforms & Informatics
Becton Dickinson & Co
This senior marketing role leads global strategy and go-to-market execution for molecular diagnostics platforms and informatics solutions in regulated, high-volume testing environments. The position partners with regional teams and cross-functional stakeholders to drive adoption of molecular diagnostic products through market-informed positioning, campaign development, and commercialization support.
Responsibilities
- Define and communicate global marketing strategy for molecular platforms informed by market trends and customer insights
- Support portfolio planning, launch readiness, and lifecycle management for molecular diagnostics solutions
- Partner with regional teams to align global strategy with local market needs and priority geographies
- Develop value propositions and messaging articulating clinical, operational, and economic benefits
- Lead global campaigns and customer engagement programs to drive platform adoption and growth
Requirements
- Creative marketing professional dedicated to science and strategic marketing execution
- Empathetic servant leader capable of inspiring regional buy-in to global strategy
- Strategic thinker with implementation skills and market development expertise
- Experience working independently and autonomously on complex initiatives
- Knowledge of molecular diagnostics, informatics, or regulated laboratory testing environments
- Strong cross-functional collaboration and stakeholder management abilities
Vacancy posted 4 days ago
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