Demand Generation Manager

Role SummaryBertec is seeking a Demand Generation Manager to build and run targeted marketing campaigns that create qualified sales opportunities, increase account engagement, and drive growth in priority markets.Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.This role turns Bertec's market strategy, content, events, website, and sales priorities into measurable demand generation programs. Responsibilities include account-based marketing, paid media, email campaigns, landing pages, retargeting, webinar and event promotion, CRM tracking, lead handoff, campaign reporting, and sales follow-up coordination.This is not a general marketing role. It requires hands-on campaign execution, strong operational discipline, comfort navigating complex B2B sales cycles, and close collaboration with sales to convert market engagement into qualified opportunities.The ideal candidate is structured enough to build scalable campaign systems, practical enough to execute without a large internal team, and commercially minded enough to measure success through qualified meetings, SQLs, target account progression, and pipeline contribution.About BertecBertec builds the technology that reveals how the human body moves.For nearly four decades, we have operated at the intersection of biomechanics, clinical science, rehabilitation, sport, and human performance. Our systems help movement professionals see beneath the surface, turning balance, gait, force, pressure, motion, and performance data into actionable insight.Bertec technology is trusted where movement decisions matter most: hospitals, rehabilitation centers, research laboratories, professional sports organizations, military and human performance facilities, and universities advancing the science of movement.Our solutions include force plates, instrumented treadmills, balance systems, clinical assessment platforms, and movement analysis software. But the bigger story is what they make possible: sharper assessments, richer data, better decisions, and a deeper understanding of how people recover, perform, adapt, and change over time.As human movement data expands beyond the lab into clinical, performance, and enterprise environments, Bertec is building the platform that helps organizations capture, connect, interpret, and act on movement data at scale.The future of movement will be measured, modeled, and understood. Bertec is building the systems to make that future a reality.Position HighlightsTitle: Demand Generation ManagerDepartment: MarketingReports To: CEOLocation: Remote, U.S.-basedTravel: Approx. bi-monthly travel required for various meetings, events, etc.Annual Salary: $95,000-$120,000Core PurposeThe purpose of this role is to generate more qualified sales opportunities from priority accounts.This includes building repeatable campaign motions for:Hospitals, health systems, rehabilitation clinics, and PT networksSports and performance organizationsResearch and innovation customersRegional commercial campaignsConferences, webinars, and eventsExisting customer expansion opportunitiesThe Demand Generation Manager will help connect market strategy, content, digital campaigns, account targeting, sales outreach, CRM tracking, and pipeline reporting into a disciplined commercial growth system.Key ResponsibilitiesCampaign Strategy and ExecutionBuild and manage demand generation campaigns that support Bertec's priority markets, regions, products, and use cases. This includes campaign planning, audience targeting, channel selection, landing page coordination, paid media, email nurture, retargeting, webinar and event promotion, and performance reporting.The goal is to generate qualified account engagement that converts into meetings, opportunities, and revenue.Account-Based MarketingSupport account-based marketing programs for named target accounts. This includes partnering with sales to identify priority accounts, map buying committees, segment contacts, develop engagement plans, and coordinate outreach across digital campaigns, email, events, and sales follow-up.Help Bertec shift from broad lead generation to focused account development.Paid Media and RetargetingManage paid campaigns across channels including LinkedIn, Google Search, display, and retargeting. Responsibilities include campaign setup, targeting, budget management, creative and copy testing, conversion tracking, and optimization.This role requires hands-on campaign management while collaborating with designers, content contributors, agencies, and contractors as needed.Landing Pages and Conversion PathsPartner with content, design, and web support to create landing pages and conversion paths.Define page objectives, CTAs, forms, tracking, audience-specific offers, and follow-up workflows.You do not need to own all final copy, but you should understand what drives conversions and measurable campaign performance.Email Nurture and Event PromotionBuild email nurture programs that move prospects toward sales conversations. This includes webinar and event promotion, follow-up campaigns, lead nurture, installed-base campaigns, reactivation efforts, and target-account outreach.Partner with sales and content to ensure campaigns are relevant, timely, and valuable.CRM, Attribution, and ReportingImprove Bertec's marketing tracking and reporting discipline. This includes campaign naming, UTM standards, form tracking, lead source attribution, lifecycle stages, lead status definitions, dashboards, and sales handoff visibility.Measure which campaigns generate account engagement, SQLs, meetings, opportunities, and pipeline.Sales Handoff and Follow-Up CoordinationWork with sales leadership and Account Executives (AEs) to ensure qualified engagement receives timely follow-up.This includes lead scoring, account fit assessment, follow-up SLAs, CRM tasks, sales alerts, campaign reviews, and feedback loops.While this role does not own sales performance, it builds the systems that make marketing-generated demand valuable.Partnership with Content and CommunicationsPartner with Bertec's content and communications function to turn messaging, proof points, customer stories, webinars, and product narratives into campaigns through execution, targeting, conversion paths, optimization, tracking, and reporting.Both roles must work closely together for demand generation to succeed.Required Experience6+ years of experience in B2B demand generation, growth marketing, campaign marketing, digital marketing, or account-based marketingExperience building and managing campaigns across LinkedIn Ads, Google Ads, email, landing pages, webinars, retargeting, and marketing automationExperience supporting complex B2B sales cycles with multiple stakeholdersExperience with CRM campaign tracking, lead attribution, lifecycle stages, and reportingExperience partnering with sales on lead handoff, campaign follow-up, account targeting, and pipeline feedbackStrong understanding of converting market engagement into qualified sales opportunitiesAbility to manage campaigns hands-on without a large internal teamData-driven approach to improving campaign performanceStrong project management and operational skillsPreferred ExperienceHealthcare technology, medical devices, life sciences, rehabilitation, sports performance, biomechanics, research, enterprise B2B, or other technical marketsAccount-based marketing for hospitals, health systems, universities, research organizations, enterprise buyers, or multi-site organizationsExperience supporting regional or territory-based campaignsExperience promoting webinars, conferences, product launches, or other eventsExperience with Salesforce, HubSpot, GA4, Google Search Console, LinkedIn Campaign Manager, Google Ads, Apollo, ZoomInfo, Clay, Sales Navigator, or similar platformsExperience in smaller organizations requiring both strategy and executionExperience building marketing systems from an early-stage or underdeveloped foundationSkills and TraitsStrong candidates demonstrate:Strong campaign judgment and commercial mindsetStructured thinkingCRM and attribution disciplineStrong collaboration with sales and content teamsAbility to work with technical or scientific subject matterComfort building new processesHigh ownership and initiativeWhat Success Looks LikeIn the First 90 DaysAudit campaign tracking, CRM workflows, lead sources, website conversion paths, and paid media readiness.Define MQL, SQL, attribution, lead handoff, and follow-up expectations with sales.Build a target account strategy for one priority market, region, or use case.Launch the first campaign, including audience, offer, channels, landing page, email, paid media, retargeting, and sales follow-up.Coordinate campaign assets with content, sales, and web/design support.Build dashboards for account engagement, SQLs, meetings, and opportunities.Establish a weekly campaign review process with sales.In the First 6 MonthsLaunch, measure, and optimize at least one targeted campaign while planning or executing a second using lessons learned.Improve visibility into campaign performance and pipeline contribution.Establish a repeatable sales and marketing handoff process with clear ownership and feedback loops. xhyhwjd Connect event, webinar, website, email, and paid media activity to CRM reporting, creating a repeatable campaign model for future growth.Pay & BenefitsCompetitive salary based on experienceHealth, dental, and vision insurance401(k) plan with up to 4% company matchPaid time off and 13 paid holidaysTraining and professional development opportunitiesOpportunity to work with a wide range of movement science experts