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Lifecycle Marketing Leader - Data-Driven Growth

Backroads

Backroads in Berkeley, CA is seeking a strategic Lifecycle Marketing Manager to own the guest journey from inquiry to advocacy, combining customer insight, marketing expertise, and team leadership to deliver data-informed experiences across channels. You will lead a small team for email marketing, marketing automation, guest nurture, loyalty, and direct mail, shaping messaging, audience targeting, and cross‑channel journeys in collaboration with analytics and brand teams. #J-18808-Ljbffr Backroads

Vacancy posted 3 days ago
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