Lead, Performance Marketing - Media Planning & Buying

We are flexible on location for this role - it can be fully remote , or hybrid based out of either our Dallas, TX or Raleigh, NC office . The Performance Marketing Lead also known as the Media Planner Lead drives paid media strategy, translating client objectives into integrated, performance-focused campaigns across digital and traditional channels. This role partners closely with clients and internal teams to lead media planning, buying, execution, and optimization—while identifying growth opportunities through expanded investment, new channels, and additional services across multi-location and franchise accounts in the home services and fitness industries. Ideal for a mid-level media planning and buying professional, this position offers ownership of campaign performance, client communication, and revenue growth. This role reports to the Performance Marketing Manager on the media planning and buying team. ESSENTIAL DUTIES AND RESPONSIBILITIES Translate client business objectives into KPI-driven, cross-channel media strategies aligned to budget and growth targets Develop data-informed media plans and investment scenarios using research and tools, including AdScience, to create recommendations, and investment scenarios Optimize and recommend paid campaigns across channels to drive measurable performance outcomes Monitor performance data, analyze trends, and implement ongoing optimizations to improve ROI Manage budgets, pacing, and allocations to maximize efficiency and scale investment based on results Own monthly reporting and communicate clear, actionable insights that connect media performance to business impact Build and maintain strong client relationships, acting as a trusted media and performance advisor Lead renewal conversations, scope expansions, and upsell proposals with data-driven insights PREFERRED QUALIFICATIONS 2–3 years of hands‑on experience in paid media, performance marketing, or integrated media planning and buying Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field preferred Proven experience managing and optimizing campaigns across platforms such as Google Ads, Meta, and other paid channels Strong analytical skills with the ability to interpret performance data and translate insights into actionable recommendations Experience managing budgets, pacing, and forecasting to maximize efficiency and ROI Demonstrated ability to connect media performance to broader business goals and revenue impact Confidence presenting performance results, strategic recommendations, and investment rationale to clients or senior stakeholders Strong organizational skills with the ability to manage multiple campaigns, priorities, and deadlines simultaneously Demonstrated ability building and maintaining client relationships and collaborating cross‑functionally with creative, analytics, and account teams WHAT WE OFFER YOU 90% of employee medical paid by the company (coverage for individuals) 50% of employee dental paid by the company Short-Term Disability Insurance 401k Employer Match (100% match up to 6% of salary) 6 Weeks of Paid Time Off (PTO) Annual Bonus Plan Generous Employee Referral Program Casual Dress Code Free Snacks & Beverages Professional Development Opportunities Imaginuity is committed to complying fully with all applicable laws ensuring equal employment opportunities. Accordingly, it is the policy of Imaginuity to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, sex (including gender, gender identity, transgender status, pregnancy, childbirth, or related medical conditions), religion, creed, national origin, age, actual or perceived disability, sexual orientation, marital status, military or veteran status, ancestry, genetic predisposition, citizenship status, domestic violence victim status, familial status, unemployed status, criminal history, protected activity (e.g., opposition to prohibited discrimination or making a complaint of discrimination or harassment or retaliation), or any other characteristic protected under applicable federal, state, or local law. This policy governs all aspects of employment, including, without limitation, recruitment, job assignment, promotions, transfers, compensation, access to benefits, training, discipline, and terminations. No person is authorized to act in a manner contrary to this commitment to equal employment opportunity. #J-18808-Ljbffr Imaginuity