Director, Paid Social (Reddit Emphasis)

Siege Media is a full-service GEO agency specializing in SEO, content marketing, digital PR, and affiliate marketing as a method of driving LLM visibility. We work with brands like Zapier, Asana, HP, PayPal, and Zoom. We're adding paid social to our service mix, with an emphasis in Reddit advertising to drive LLM influence for our clients. You'd own the channel.

Perks for U.S. employees include 100% health, dental, and vision benefits, unlimited PTO, and remote-friendly work environments (with a preference for Austin or a willingness to travel for periodic team gatherings).

Siege Media values diversity. We encourage people of color, LGBTQIA+ folks, veterans, parents and those with disabilities to apply. We are committed to helping all people succeed at Siege. If you require reasonable accommodation to complete our application or interview process, please let us know.

The Role

This is a wedge hire. You're not joining an established paid social team — you're building one. On day one you own Reddit ads as a new client service line and run Siege's own paid social and retargeting. As Reddit ads books revenue, you'll hire and lead a team underneath you.

This is a senior, client-facing role. You'll pitch on sales calls, strategize campaigns, get hands-on in the platforms early in the lifespan of the service offering, and write the reports clients actually read. This is a hands-on leadership role for someone who enjoys both strategy and execution. If you want to build a practice from scratch with the runway and brand of an established agency behind you, this role is for you.

Responsibilities

• Reddit Ads (Primary): Own strategy, setup, optimization, and reporting for Siege clients. Build the playbook, pricing scaffolds, and reporting cadence from zero.

• Siege's Paid Social: Retarget engaged leads and run Meta/LinkedIn campaigns that feed our own sales pipeline.

• Sales Support: Join prospect calls to scope and sell paid social engagements alongside the growth team.

• Team Building: Hire your first associate when Reddit ads revenue justifies it, then train and manage them to Siege's senior-led standard. Own and execute directly until then.

• Service Infrastructure: Develop the templates, QA processes, attribution approach, and reporting standards that turn paid social into a repeatable, sellable service line.

Required Skills

• 5+ years running paid social campaigns in an agency environment — ideally a mix of Reddit, LinkedIn, and Meta

• Hands-on Reddit Ads Manager experience (Conversation Ads, Promoted Posts, custom audiences) and a point of view on who the platform is and isn’t a fit for

• Proven B2B and B2C experience, especially within SaaS, e-commerce, and fintech. You know the difference between optimizing for clicks and optimizing for pipeline

• Demonstrated client-facing comfort — you can walk a VP of Marketing through a quarterly review without flinching

• Strong written communication. Clients see your work directly; we don't have account managers translating between you and them

• "Builder energy" and a genuine excitement about helping build and scale a service line from scratch. You can execute and advise on campaigns to keep the department profitable early on

Suggested Skills

• Experience with ChatGPT ads

• Prior experience building or scaling a paid social practice inside an agency environment

• Familiarity with B2B attribution headaches (multi-touch, dark social, self-reported attribution)

• An active client network in paid social within our client base

Compensation & Logistics

• Salary: $115,000.00–$130,000.00 USD base | $135,000.00–$155,000.00 USD OTE

• Benefits: Full benefits for employees, including 100% health/dental/vision, 401(k) matching and unlimited PTO

• Location: Remote-friendly, with a willingness to travel for periodic team gatherings