Director of Marketing

Job Description

DIRECTOR OF MARKETING

SALARY RANGE $60,000–$70,000

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• POSITION OVERVIEW
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The Director of Marketing helps bring the story and mission of Baltimore Hebrew Congregation (BHC) to life through strategic marketing, organized project management, and engaging digital communications. This role is responsible for planning, designing, and implementing year-round marketing efforts, maintaining clear and consistent communication across platforms, and supporting a welcoming and connected congregational experience.

The Director of Marketing is expected to proactively anticipate upcoming communications needs, identify opportunities for promotion and storytelling, and move projects forward with staff and program leaders to ensure communications are timely, accurate, and effective.

BHC is a large Reform Jewish congregation rooted in learning, community, creativity, prayer, and social justice. The Director of Marketing works collaboratively with clergy, staff, lay leaders, and vendors to promote programs, events, and initiatives in thoughtful, visually engaging, and organized ways. This position reports to the Senior Director of Community Experience and works closely with the entire staff to support organizational communication goals and priorities.

MARKETING & COMMUNICATIONS

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• Create and manage strategic communications across email, social media, print, website, and digital platforms
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• Write engaging and audience-appropriate copy for programs, events, campaigns, and congregational communications
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• Design graphics, flyers, signage, and promotional materials using Canva or Adobe Creative Suite
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• Create storytelling efforts that highlight BHC’s mission, programs, people, and impact
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• Help maintain consistent branding, messaging, and visual identity across communications
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PROJECT & CAMPAIGN MANAGMENT

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• Develop and manage a comprehensive year-round marketing and communications calendar
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• Create campaign timelines, communication schedules, and promotional deliverables for programs, holidays, and major congregational initiatives
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• Proactively coordinate with clergy, staff, and program leaders to gather content, images, registration information, deadlines, and other materials needed to develop and launch communications on schedule
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• Help ensure organizational calendars, external calendars, communication platforms, and promotional materials remain accurate and up to date
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• Coordinate outsourced marketing projects including signage, printing, and branded materials with external vendors
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WEBSITE & DIGITAL ENGAGEMENT

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• Maintain and update website content to ensure information is timely, accurate, accessible, and engaging
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• Support digital engagement efforts through email marketing, website updates, social media coordination and schedules, and basic analytics tracking
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• Monitor communication performance and assist with reporting on audience engagement and campaign effectiveness
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KNOWLEDGE, SKILLS & ABILITIES

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• Strong writing, editing, and storytelling skills
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• Experience creating graphics and marketing materials using Canva or Adobe Creative Suite
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• Knowledge of marketing principles, communications strategy, branding, and audience engagement
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• Strong organizational and project management skills with the ability to manage multiple deadlines and priorities
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• Ability to collaborate effectively across departments and maintain positive working relationships
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• Experience with CMS or WordPress preferred
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• Excellent interpersonal and customer service skills with a warm, professional, and welcoming approach
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• Ability to work independently while contributing to a collaborative team environment
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• Proficiency in Microsoft 365 and familiarity with website and email marketing platforms preferred
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• Genuine enthusiasm for community-centered and mission-driven work
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Benefits:

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• Health insurance
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• Vision insurance
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• Dental insurance
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• Paid Time Off
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• 401k
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• Life, LTD, STD & ADD
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