Associate Manager, Research & Insights

Job Description

Job Description

Who We Are
Kargo creates powerful moments of connection between brands and consumers to build businesses. Every day, our 600+ employees work to radically raise the bar on what agentic AI, CTV, eCommerce, social, and mobile can do to deliver unique ad experiences across the world's most premium platforms. Taking a creative science approach to all we do, we continuously innovate solutions that outperform industry benchmarks and client expectations. Now 20+ years strong, Kargo has offices in NYC, Chicago, LA, Dallas, Sydney, Auckland, London and Waterford, Ireland.

Who We Hire
Techies who want to build the future. Creatives who want to design it better.
Communicators to win business. Collaborators to build it. Data pros who turn numbers into insights. Product builders who turn ideas into innovations. Anyone eager to be on a team that doesn't stop to ask what's next, because they're
already building it.

Mission
Kargo is looking for a dynamic and passionate researcher to join our Research and Insights team– a strategic, cross-functional group that directly supports multiple functions of the business.

We are seeking someone with strong expertise in proving ad effectiveness, who understands the value of uncovering insights from internal and external data. This position requires an analytical and strategic mind that is able to absorb large amounts and varied sources of data while having the capability to see the "why" beyond the data to provide insights. Successful candidates will possess strong intellectual curiosity and a passion for achieving practical business impact. Skills in problem definition, analysis, and recommendation development will also be critical.

The Associate Research Manager will work closely with the Client Services, Media Strategy, and Sales Teams and will be responsible for synthesizing and delivering compelling insights and stories that support Kargo's business, derived from both internal and external data. This position will be based in our New York office.

This is a hybrid role requiring onsite presence 4 days per week.

The Daily To-Do

• Identify, investigate, and evaluate new media measurement models, data sources, and research partners
• Partner with go-to-market teams, providing measurement expertise, industry knowledge, and clear, insight-driven recommendations and proof points
• Establish processes and work closely with internal operations teams to ensure technical campaign measurement setup and tracking
• Liaise with industry research vendors daily to assess feasibility, activate campaigns, monitor optimizations, and present findings
• Provide support in all stages of ad effectiveness research including study design, field management, data analysis, and client deliverables
• Execute a wide range of measurement approaches that best fit campaign goals, including brand lift, conversion, foot traffic and sales lift; understanding of multi-touch attribution and media mix modeling a plus
• Build benchmarks, media and creative best practices, and optimization plans for audience and targeting strategies to improve efficiency, effectiveness, and revenue impact
• Turn measurement results into actionable growth strategies for clients and increased adoption of Kargo's priority ad products
• Participate in client-facing strategy sessions, campaign kick-off meetings, and end-of-campaign result presentations to further relationships with advertisers

Qualifications

• 2-3 years of experience in research, analytics, or measurement role
• Expert in digital brand lift measurement
• Experience in digital, video, and/or CTV preferred
• Direct experience with research services like Upwave, Dynata, Kantar, Foursquare, Circana, Samba, Attain, DISQO, etc.
• Technical knowledge of campaign setup
• Strategic thinker with the ability to formulate innovative solutions to complex problems and keep ahead of industry trends
• Experience supporting advertising agencies and sales/business development teams with consumer insight initiatives
• Exceptional verbal and written communication skills and demonstrable ability to motivate high-performing teams
• Excel expert user and ability to extract and manipulate data with a high degree of accuracy

In accordance with applicable federal, state, and local pay transparency laws, the anticipated base salary range for this position is listed below. Actual compensation may vary based on factors such as geographic location, work experience, education, and skills.

U.S Salary Range

$75,000—$80,000 USD

Our Laurels

• AdAge Best Places to Work
• ThinkLA Partner of the Year
• Built In Best Places to Work
• Cynopsis 2025 Top Women in Media - Jeannine Shao Collins
• Martech Breakthrough Awards - Best Overall Adtech Company
• Digiday Media Awards Best Event
• Cynopsis Media Impact Awards-Best CTV Platform
• Martech Breakthrough Awards-CTV Innovation
• Adweek Media Plan of the Year Awards - Best Use of Insights

Follow Our Lead

• Big Picture: kargo.com
• The Latest: Instagram (@kargomobile) and LinkedIn (Kargo)

Kargo is an Equal Opportunity Employer. We are committed to building an inclusive and diverse workplace where all employees and applicants are treated with respect and dignity. We do not discriminate on the basis of race, color, ethnic origin, religion or belief, sex, sexual orientation, gender identity or expression, age, disability, marital or family status, national origin, veteran status, or any other characteristic protected by applicable local, state, or federal law. All qualified applicants will receive consideration for employment.

Pursuant to applicable fair chance laws, including the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Kargo will consider qualified applicants with arrest and conviction records for employment.