Sr. Manager, Creator Partnerships - YouTube (PH)

TheSr. Manager, Creator Partnerships - YouTubeisa strategic leader responsible fordefininganddrivingDisney’scontentstrategyacrosshigh-impactcreator partnershipinitiatives.This roleownsa portfolio of complex, high-value creator relationships andtranslatesenterprise marketing priorities into scalable creator-led storytelling, platform activations, and audience growthstrategies. Reporting tothe VP,Digital Marketing, this positionoperateswithin a specialized enterprise creator and YouTube marketing teamand directly stewardsa significant portionofDisney’slarge-scale creatorinvestment portfolio.The Sr. Managerleadsthe full partnership lifecycle—from strategy development, creator evaluation and dealarchitecturethrough execution, optimization, performancemanagementand value realization. Theideal candidate is a commerciallyastute, highlyinfluentialleader with deep fluency in the creator economy,soundjudgment in managing premium talent and platform relationships, and aprovenability toleadsophisticated digital content programs across a highly matrixed organization. *Please note this is a project hire role that is estimated to go for 12 months. Responsibilities: Lead creator strategy for a portfolio of high-priority partnerships, translating business, brand and audienceobjectivesinto integrated creator programs that drive engagement,relevanceand measurable marketing impact. Stewarda significant portionofDisney’slarge-scale creator investments and complex partnership agreements,aligningleadership, legal, business affairs, finance and cross-functional stakeholdersarounddealstrategy, deliverables,valueexpectationsand investment outcomes. Leadthe full lifecycle of critical creator partnerships from strategic brief development, talent evaluation anddeal strategythrough execution, content review, performance tracking,optimizationand post-campaign value assessment. Ownsenior-level relationships withthird-party creator partners,agenciesand production partners, building long-term, mutually beneficialpartnershipsthatadvanceDisney brand priorities andthebroader enterprise creator strategy. Architectchannel,contentand activation strategies thatgenerateincremental value across creator appearances, integrations, disruptive activations, socialextensionsand Disney-owned distribution opportunities. Drivecross-functionalworkstreams across marketing, communications, legal, business affairs, finance, operations,productionand platform teams to ensurecreator programs are strategically aligned, operationally sound, financially disciplined and executedwith excellence. Identify,evaluateandadvancenew creator talentopportunities,conductingrigorous brand-fit, audience, commercial and risk assessments to inform partnership recommendations and investment decisionsin partnership with the Creator Content & Partnership team. Setperformance expectations, reporting cadences and optimization plans for creator partnerships,leveraginginsights tosharpencontent strategy, strengthen future dealstructuresand maximize return on investment. Monitor creator, platform, audience and marketplace trends toidentifyemerging opportunities, inform long-rangeplanningand keep Disney positioned at the forefront of creator-led digital storytelling. Required Qualifications: 7+ years of progressive experience in influencer/creator marketing, talent partnerships, digital marketing, content strategy, platformpartnershipsor related fields. Bachelor’s degree in Marketing, Communications, Public Relations,Businessorrelatedfield. Proven ability to developcreatorstrategies, manage high-profile creator or talent relationships and execute integrated, social-first digital content programsatscale. Demonstrated experiencemanaging complex, high-value creator,talentor content partnership agreements, including scope, deliverables, usage, performanceexpectationsand stakeholder alignment. Strong commercial acumen with experiencestewarding budgets,managingpartnership value,evaluatingperformanceanddrivingoptimizationsthatimprove return on investment. Deep understanding of social and digital platforms, creator ecosystems, YouTube, evolving content formats, audiencebehaviorsand platform-specific engagement strategies. Exceptional organizational skills with a demonstrated ability to lead multiplecomplex, fast-paced workstreams simultaneously under tight deadlines and with significant stakeholder visibility. Outstanding written, verbal and presentation skills, with the ability to craft compelling narratives, influence cross-functional partners and communicate effectively with internal and external stakeholders. Excellent judgment when assessing brand alignment, creator suitability, business opportunity, reputationalconsiderationsand partnership risks. Aproactive, solutions-oriented leaderwho brings creative thinking, strongaccountabilityand the confidence to champion strategicrecommendationsin a highly matrixed environment. PreferredQualifications: An appreciation for the Disney brand and an understanding of its diverse global businesses, franchises, operatingsegmentsand consumerecosystem. Experience working within highly matrixed organizations and managing complex, multi-stakeholder approval processes across brand, legal, finance,operationsand executive teams. Deep understanding of the YouTube creator landscape, including long-form storytelling, creator monetization, platform-specific features, audiencedevelopmentand viewer engagement trends. Familiarity with talent contracting, rights and usage negotiations, FTC guidelines, brand safety, contentcomplianceand risk review workflows. Experience using analytics, performancereportingand marketplace insights to shape creator strategy,optimizeinvestments and inform future partnership recommendations. Willingness and ability toworka flexible schedule as needed. The hiring range for this position in Glendale, CA is $126,800 to $170,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. #J-18808-Ljbffr Disney Cruise Line - The Walt Disney Company