Director, HCP Marketing & Digital Strategy

Halozyme seeks a Director of HCP Marketing & Digital Strategy to lead healthcare professional marketing efforts for XYOSTED, managing brand strategy, label expansion launches, digital capabilities, and cross-functional initiatives in a pharmaceutical commercial role.

Responsibilities

• Develop and execute HCP marketing strategy for XYOSTED including label expansion launches and new channel entry
• Lead HCP media strategy, audience development, channel selection, and investment optimization
• Advance digital HCP capabilities including EHR initiatives and point-of-care solutions
• Develop HCP education programs, peer-to-peer engagement strategies, and KOL relationship management
• Establish performance metrics, evaluate program effectiveness, and manage assigned budgets

Requirements

• Bachelor's degree with 15+ years pharmaceutical or biotechnology commercial experience
• Significant HCP marketing background with proven brand strategy and launch leadership
• Strong digital and omnichannel marketing capabilities with execution ability
• Experience managing agencies, vendors, budgets, and complex cross-functional projects
• Demonstrated ability to lead and influence teams across organizational boundaries
• Experience with HCP education, peer-to-peer programming, or KOL engagement
• Advanced degree preferred; experience in men's health or endocrinology preferred