Associate Director, HCP NPP & Digital Activation (Neuroscience)

Bristol Myers Squibb seeks an Associate Director to lead non-personal promotion strategy and digital activation for the COBENFY neuroscience portfolio. The role owns integrated HCP campaign execution across paid, owned, and digital channels, translating strategy into scalable, compliant, performance-optimized experiences that drive patient initiation and brand adoption.

Responsibilities

• Own activation and optimization of integrated NPP campaigns across HCP paid, owned, and non-personal channels
• Translate segmentation and behavioral insights into targeted HCP engagement strategies across digital, CRM, and web channels
• Drive continuous optimization of digital experiences through performance measurement and test-and-learn frameworks
• Manage HCP digital platforms including branded websites, on-demand ecosystems, and virtual engagement channels
• Partner cross-functionally with HCP marketing, field, medical, analytics, and external agencies to ensure seamless execution

Requirements

• Bachelor's degree required; MBA or advanced degree preferred
• 5+ years pharmaceutical or biotechnology commercial experience in NPP marketing or HCP engagement
• Demonstrated NPP campaign activation and optimization in specialty or CNS environments
• Strong analytical skills translating data and behavioral insights into targeted strategies
• Experience with CRM, marketing automation, digital platforms, and performance measurement
• Ability to manage agency relationships, budgets, and multiple workstreams in fast-paced settings
• Neuroscience, CNS, or psychiatry therapeutic area experience strongly preferred

Compensation: $165,360 - $200,376 base