B2B & Commercial Trade Sales Senior Manager

Requirements This is a high-impact, entrepreneurial role for someone who is equally comfortable building new business from scratch and deepening relationships with established design firms and commercial operators

• If you’re energized by building something new, connecting the dots across a multi-brand portfolio, and owning results end-to-end — this is the role for you
• 6–8+ years in B2B sales, business development, or account management, with at least 2–3 years in a senior individual contributor or team lead role
• Demonstrated success building and scaling commercial or B2B sales programs — ideally from early-stage launch to repeatable growth
• Experience in or strong familiarity with commercial interior design, procurement, hospitality, real estate development, or related industries is strongly preferred
• Proven ability to manage a complex pipeline across multiple account tiers, project types, and deal stages simultaneously
• Strong CRM fluency — HubSpot preferred; experience using data, segmentation, and analytics to prioritize outreach and drive pipeline velocity
• Excellent written and verbal communication skills, with the ability to build credible relationships with senior buyers, procurement teams, and design professionals
• Experience working cross-functionally with marketing, product, and operations to build program infrastructure and go-to-market plans
• A track record of defining success metrics, tracking performance, reporting to leadership, and iterating based on results
• Comfort operating in a startup or scale-up environment — you’ve built things from scratch, you move quickly, and you know how to get things done with limited resources
• DTC or home furnishings background is a plus; experience with high-consideration or long-lead-time categories is highly relevant
• You’re a builder: you’ve launched programs from scratch, and you know what “good” looks like
• You’re equally comfortable in the field building relationships and at your desk managing a pipeline — you move fluidly between both
• You’re commercially minded: you understand B2B sales cycles, project timelines, and procurement dynamics in ways that make clients trust you
• You think in systems: you see the full commercial funnel and know how to prioritize and optimize across it
• You’re energized by a multi-brand portfolio environment — multiple products, multiple client types, and multiple opportunities is a feature, not a bug
• You lead with data but make decisions: you don’t hide behind analysis
• You’re a strong communicator — with clients, with internal teams, and with leadership; you translate complexity into clarity
• You’re entrepreneurial and ownership-oriented: this program is yours to build, and you take that seriously

What the job involves Havenly Brands is looking for a B2B & Commercial Trade Sales Senior Manager to lead the launch and growth of our commercial program , What you’ll own:

• Strategy and full execution for Havenly’s commercial segment — with a focus on commercial interior designers, procurement firms, and hospitality operators
• A structured commercial pipeline in HubSpot from first contact through project close and repeat purchase
• Outreach and activation across three commercial tiers: reactivating dormant high-value accounts (Win-Back), converting never-purchased contacts (Activate), and growing active commercial buyers (Retain)
• The commercial sales pitch — developing and refining a compelling narrative that clearly articulates the differentiated value of Havenly’s multi-brand catalog for commercial-scale projects
• Commercial pilot success metrics — pipeline size, win-back reactivation rate, new buyer activation, and revenue growth — with regular reporting to leadership
• Program infrastructure build-out in partnership with internal stakeholders: brand-specific discount schedules, consolidated project invoicing, net terms for qualifying accounts, and freight/delivery options

, What you’ll drive:

• Launch and scale Havenly’s commercial program from pilot to a repeatable, growing revenue channel
• Collaboration with marketing and product on the launch of a dedicated commercial landing page and industry outreach campaigns
• CRM improvements — better segmentation, prioritized outreach, and identification of net-new commercial prospects
• Feedback loops between commercial clients and internal teams to continuously improve the program and advocate for commercial buyers’ needs at scale
• A high standard for client relationships — you’re responsive, consultative, and genuinely invested in helping clients succeed

#J-18808-Ljbffr Havenly Brands