Website and Marketing Support Specialist

Website And Marketing Support Specialist

Kiefer Auto Group is seeking a Website and Marketing Support Specialist to support the management, accuracy, and performance of multiple dealership websites and marketing campaigns across our automotive brands (16 rooftops).

This role plays an important part in ensuring our websites remain accurate, functional, and optimized for customer experience and lead generation. The ideal candidate is comfortable working with website CMS platforms, automotive inventory systems, and digital marketing tools, while collaborating with leadership, and creative teams.

Key Responsibilities:

Website & Digital Operations

• Oversee and maintain multiple dealership websites, working closely with leadership to ensure sites remain accurate, compliant, and aligned with marketing initiatives.
• Coordinate website offers, promotions, and updates with the creative team to ensure timely campaign execution.
• Monitor website accuracy and troubleshoot issues related to inventory feeds, vehicle listings, and pricing display.
• Address urgent website outages, broken functionality, or inventory feed failures with urgency.

Inventory & Data Integration

• Manage integrations between dealership inventory systems and website platforms.
• Troubleshoot and resolve issues involving vehicle inventory processing and feed errors.
• Work with third-party inventory tools and merchandising platforms to ensure vehicle data accuracy.

Digital Marketing Support

• Collaborate with designers, artists, and account managers to implement new web marketing initiatives and landing pages.
• Support campaign launches across dealership websites and digital marketing platforms.
• Ensure website promotions align with paid media campaigns and social advertising.

Workflow & Project Coordination

• Manage requests and prioritize tasks.
• Coordinate with internal marketing teams and vendors to execute website updates efficiently.

Technical Skills & Platforms:

Candidates should have experience or familiarity with the following tools and platforms:

Website & CMS Platforms

• Dealer Inspire, Dealer eProcess, DDC etc...
• WordPress

Automotive Inventory Systems

• vAuto
• HomeNet

Digital Marketing Platforms

• Google Analytics 4 (GA4)
• Google Ads
• Meta /Facebook Business Manager

Additional Skills

• Basic understanding of website integrations and database connectivity
• Familiarity with digital advertising and website conversion tracking
• Ability to diagnose inventory feed and data synchronization issues

Preferred Qualifications:

• Experience working with automotive dealership websites or digital marketing agencies
• Strong troubleshooting and problem-solving skills
• Ability to manage multiple projects simultaneously
• Strong communication and organizational skills
• Basic understanding of SEO and website performance metrics
• Knowledge with the brands: (not limited to) Mazda, KIA, Hyundai, Subaru

Why Work at Kiefer Auto Group?

Kiefer Auto Group is a dynamic, family-owned automotive organization built on a culture of optimism, collaboration, and continuous improvement.

We embrace the philosophy of Red Shoes Living, which encourages team members to bring a positive attitude, creative thinking, and solution-oriented mindset to everything they do.

At Kiefer, you will:

• Work in a fast-moving, innovative marketing environment
• Collaborate with leadership on meaningful digital initiatives
• Be part of a supportive team that values optimistic behavior and growth
• Contribute to improving the customer experience across multiple automotive brands

Benefits:

• Health, dental, and vision insurance.
• 401(k) retirement plan.
• Life insurance.
• Paid time off and holidays.
• Certified DailyPay partner.
• Employee Assistance Program.