Director of Franchise Development

Job Description

Location: Stuart, Florida

Travel: Occasional travel for Discovery Days, franchise events, and industry conferences

About Spartan Floor Coatings

Spartan Floor Coatings is a national franchise brand specializing in concrete floor coatings, complete garage transformations, and commercial and industrial flooring solutions.

With 23 franchise partners operating 51 territories across 12 states, Spartan has built a strong foundation while maintaining significant opportunity for continued national expansion. We are growing our franchise development team to connect with qualified candidates who have the experience, financial readiness, and leadership skills needed to build successful Spartan businesses.

Our environment is entrepreneurial, collaborative, and results-focused. We move quickly, communicate directly, and expect every team member to take ownership of their responsibilities.

The Opportunity

Spartan is seeking an experienced Director of Franchise Development to manage qualified franchise candidates through our structured discovery and evaluation process.

This is a consultative sales role for someone who understands that franchise development requires more than generating activity. You must be able to build trust, evaluate candidate fit, maintain momentum through a multi-step process, and guide serious candidates toward a well-informed decision.

You will work closely with Spartan’s leadership team, franchise development partners, existing franchise owners, and onboarding team. Your performance will directly contribute to Spartan’s national growth and the strength of our franchise network.

Key Responsibilities

• Manage a pipeline of franchise candidates from initial contact through approval and franchise agreement execution
• Conduct initial qualification calls to evaluate candidates’ goals, experience, financial readiness, preferred markets, and overall fit
• Clearly communicate Spartan’s business model, investment expectations, support structure, candidate process, and franchise owner responsibilities
• Lead structured discovery calls, virtual presentations, leadership introductions, validation preparation, and Discovery Day coordination
• Maintain consistent follow-up through phone, email, video meetings, and CRM workflows
• Establish clear next steps after every candidate interaction and keep candidates moving through the process
• Manage leads from multiple sources, including direct inquiries, franchise brokers and consultants, referral partners, industry events, and digital campaigns
• Build productive relationships with franchise brokers, consultants, and referral partners
• Follow Spartan’s franchise sales process and applicable franchise disclosure requirements
• Maintain complete and accurate candidate records, notes, documents, activity, and pipeline stages within the CRM
• Track conversion rates, candidate progress, projected timelines, lead quality, and pipeline performance
• Provide leadership with accurate pipeline forecasts and identify potential barriers to candidate progression
• Collaborate with leadership to evaluate proposed territories and expansion priorities
• Coordinate with the onboarding team to create a smooth transition for newly awarded franchise owners
• Represent Spartan professionally at Discovery Days, franchise expos, conferences, and other development events

Required Experience

• At least three years of direct franchise development, franchise sales, or franchise recruitment experience
• Demonstrated experience managing candidates through a structured, multi-step franchise sales process
• Working knowledge of the Franchise Disclosure Document, required disclosure timelines, and franchise sales compliance
• Experience qualifying candidates for business fit, financial readiness, and market alignment
• Experience working with franchise brokers, consultants, referral networks, or franchise lead-generation platforms
• Strong consultative selling, presentation, negotiation, and closing skills
• Proven ability to manage a high-volume pipeline while maintaining detailed and timely follow-up
• Proficiency with CRM systems, virtual presentations, and pipeline reporting
• Ability to travel as needed for Discovery Days, industry events, and candidate meetings

Preferred Qualifications

• Experience selling home-service, service-based, or multi-territory franchise concepts
• Established relationships within franchise broker or consultant networks
• Experience supporting territory strategy and multi-market expansion
• Familiarity with franchise expos, referral partnerships, and lead-generation channels
• Track record of meeting franchise sales, conversion, and pipeline-performance goals

Who Will Succeed in This Role

You will be successful at Spartan if you:

• Understand how to balance relationship-building with disciplined sales execution
• Can establish credibility with executives, professionals, business owners, and first-time franchise candidates
• Know how to uncover a candidate’s real motivations, concerns, qualifications, and decision criteria
• Communicate clearly without relying on pressure-based selling
• Create momentum through preparation, consistent follow-up, and defined next steps
• Maintain accurate records and manage your pipeline without needing constant oversight
• Are comfortable being held accountable for activity, conversion, pipeline quality, and results
• Value candidate quality and long-term franchise fit—not simply the number of deals closed
• Enjoy working directly with leadership in an entrepreneurial, growth-focused environment

What Makes This Role Different

This is an opportunity to help build a national franchise network, not simply sell a product or service. You will have direct access to Spartan’s leadership team and meaningful involvement in candidate evaluation, territory growth, Discovery Days, and expansion strategy. Your work will influence both the pace of Spartan’s growth and the quality of the franchise partners joining the system.

Compensation

Expected total compensation: $70,000–$125,000+

Compensation includes:

• Base salary based on relevant franchise development experience
• Uncapped commissions and performance-based incentives
• Opportunity for increased responsibility and advancement as the franchise network grows

The compensation structure rewards qualified candidate progression, pipeline management, consistent execution, and successful franchise awards.

Apply to Join Spartan

If you have direct franchise development experience and want to play a meaningful role in expanding a national brand, we would like to hear from you.

Please submit your résumé along with a brief summary of:

• Your direct franchise development experience
• The franchise concepts or industries you have represented
• Your experience with broker or consultant networks
• Your franchise sales or award results
• The CRM systems you have used
• Your location and ability to work regularly in Stuart, Florida