Director, Enterprise Applications

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a Director, IT Business Solutions to lead the strategy and evolution of the technology solutions that power our business. This leader will serve as a strategic partner to Finance, Supply Chain, Operations, Fulfillment, People, Marketing, and Product teams, translating business needs into scalable processes, platforms, and technology solutions.

The Director will own Frida’s portfolio of business applications, with NetSuite at the center of the ecosystem, and establish the roadmap, governance, and operating model required to support the company’s continued growth. This role will look beyond individual systems to understand how work gets done across Frida, identify opportunities to simplify and automate business processes, and ensure technology investments deliver measurable business value.

This leader will work closely with Data & Integration, Change Management & AI, Cybersecurity, and IT Service Delivery, engaging the appropriate expertise from each IT function to support Business Solutions initiatives and business outcomes.

Responsibilities to include:

IT Business Solutions Strategy & Partnership

• Serve as the primary IT Business Solutions partner to leaders across Finance, Supply Chain, Operations, Fulfillment, People, Marketing, Product Management, and Product Development.
• Partner with business leaders to understand strategic priorities and translate them into a multi-year Business Solutions roadmap.
• Identify and assess technology-enabled opportunities based on business value, strategic importance, scalability, risk, effort, and investment.
• Define expected business outcomes, KPIs, and measurable value for major initiatives, including productivity gains, cost reduction, risk reduction, process efficiency, data quality, and scalability.
• Develop business cases and recommendations for major technology investments, including expected benefits, dependencies, investment requirements, and ROI where measurable.
• Prioritize the Business Solutions portfolio and measure outcomes following implementation to ensure initiatives deliver the expected business impact.

Business Applications & Process Optimization

• Own and manage Frida’s business application portfolio, with primary ownership of NetSuite and the ecosystem of platforms that support core business operations.
• Understand end-to-end business processes and identify opportunities to reduce manual work, simplify workflows, improve scalability, and better leverage existing technology.
• Assess how business applications interact and exchange information, identifying manual handoffs, file transfers, duplicate data entry, and opportunities to automate data flows between systems.
• Define business and application requirements and engage Data & Integration, Change Management & AI, or other IT teams when their capabilities are required for solution design and delivery.
• Lead key system initiatives, implementations, upgrades, optimization efforts, and enhancement projects.
• Establish standards for solution design, system configuration, documentation, testing, release management, and change governance.
• Ensure applications remain scalable, reliable, secure, and fit for Frida’s evolving business needs.
• Establish effective application support and escalation models in partnership with IT Service Delivery and external technology partners.
• Manage vendor relationships, licenses, contracts, application performance, and technology spend across the Business Solutions portfolio.

Master Data & Business Application Governance

• Own the governance model for master data used by Frida’s business applications, with primary focus on item, customer, vendor, and other core ERP master data.
• Own the strategy and evolution of MDM+ as the platform supporting master data creation, updates, approvals, and governance.
• Partner with business functions to establish clear ownership, stewardship, approval workflows, data standards, and accountability for the creation and ongoing maintenance of master data.
• Ensure master data processes and controls maintain the accuracy, completeness, consistency, and integrity of data entering NetSuite and connected business applications.
• Identify opportunities to simplify and automate master data creation and maintenance, reducing manual work and improving data quality.
• Ensure master data requirements and business rules are consistently understood across applications that create, consume, or exchange this information.
• Partner with Data & Integration to ensure changes to business applications and master data are appropriately reflected in integrations and downstream data environments.
• Gather and define business requirements for reporting and analytics needs related to the Business Solutions portfolio and transition those requirements to the Data & Integration team for solution design and development.

Leadership & Collaboration

• Build, develop, and lead a high-performing Business Solutions team and network of implementation and consulting partners.
• Work closely with Data & Integration, Change Management & AI, Cybersecurity, and IT Service Delivery, engaging the appropriate capabilities when Business Solutions opportunities require integration, automation, AI, security, adoption, or service delivery expertise.
• Lead Business Solutions initiatives across functional and IT teams, maintaining accountability for the business outcome while leveraging partner IT teams for their respective areas of expertise.
• Manage budgets, vendors, and technology investments across the Business Solutions portfolio.
• Serve as a strategic advisor to leadership on business processes, enterprise applications, scalability, and Business Solutions technology investment decisions.

What You Will Need

• Bachelor’s Degree in Information Systems, Computer Science, or related field; or equivalent experience.
• 10+ years of progressive experience in business applications, enterprise systems, business technology, or related IT leadership roles.
• Significant experience leading ERP strategy, implementation, and optimization; NetSuite experience strongly preferred.
• Strong understanding of core business processes across Finance, order-to-cash, supply chain, inventory, fulfillment, and other operational functions.
• Demonstrated experience translating business problems into scalable process and technology solutions.
• Proven track record leading complex cross-functional system implementations and transformation initiatives.
• Experience developing enterprise application roadmaps, prioritizing technology investments, and managing application portfolios.
• Strong understanding of ERP master data governance, including ownership, stewardship, workflows, controls, and lifecycle management for core domains such as items, customers, and vendors.
• Experience evaluating business application ecosystems and identifying opportunities to improve system-to-system data flows, integration, and automation.
• Demonstrated ability to identify technology-enabled business improvement opportunities, develop business cases, define measurable outcomes and KPIs, and prioritize investments based on business value and ROI.
• Strong vendor, budget, and technology portfolio management experience.
• Excellent leadership, communication, and stakeholder management skills, with the ability to influence both business and technical leaders.
• Experience building or leading internal teams and external implementation partners.
• Experience in CPG, retail, e-commerce, or manufacturing environments strongly preferred.

Who You Will Work With

Frida is an organization that values collaboration and community. As the Director, Enterprise Applications, you will work closely with Finance, Operations, Marketing, Product Development and People teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:

• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
• FSA & HSA

• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floator.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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