Digital Marketing Manager

Schneider Electric is seeking a Digital Marketing Manager to drive the planning, execution, and continuous improvement of our digital marketing programs across the US market. This role is responsible for leveraging a mix of digital channels to deliver measurable business outcomes, while working in close partnership with business units and agency partners. This role is open to candidates based in Raleigh, NC or Nashville, TN. The ideal candidate brings a balance of strategic thinking and hands‑on‑keyboard experience; someone who can interpret performance data, make informed decisions quickly and translate insights into impactful marketing actions. This individual will play a key role in expanding digital reach, strengthening brand visibility and accelerating pipeline generation. Key Responsibilities Define and deliver digital marketing plans that directly support business priorities and revenue growth targets Orchestrate multi‑channel marketing initiatives across paid media, search, email, virtual events and other digital platforms to maximize reach and engagement Build and execute audience‑centric campaigns designed to guide prospects from initial awareness through conversion Oversee day‑to‑day management of paid and non‑paid media across digital platforms and marketing automation tools, ensuring strong performance against efficiency and pipeline goals Introduce structured testing (e.g. A/B testing, audience segmentation, creative optimization, etc.) to continuously improve campaign effectiveness Monitor and evaluate performance using analytics tools and dashboards; synthesize findings into clear recommendations that shape future targeting, messaging and investment decisions Proactively uncover performance trends, identify areas for improvement and adjust strategy and channel mix based on data and evolving market conditions Partner closely with the Digital Customer Experience (DCE) team to continuously adapt digital strategies in response to the evolving impact and emerging opportunities of GEO, ensuring programs remain effective, relevant, and aligned to business goals Collaborate closely with internal teams, including Program Managers and business stakeholders, as well as agency partners, to ensure marketing efforts are aligned with commercial objectives Serve as a strategic partner to stakeholders, helping them effectively leverage digital channels to support customer engagement and business development Bring the Schneider Electric brand to life through engaging digital experiences and content that reinforces thought leadership and resonates with target audiences Stay informed on emerging digital approaches, tools and AI‑driven capabilities, applying new ideas to improve marketing effectiveness Required Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related discipline 5+ years of experience in digital marketing, demand generation, or performance marketing, ideally within a B2B environment Demonstrated success running integrated campaigns across paid media, email, and social channels Hands‑on experience with key marketing platforms such as Google Ads, Salesforce Marketing Cloud, Cvent or similar tools Strong analytical mindset with the ability to interpret performance data and take action to improve results Familiarity with testing methodologies, audience segmentation, and conversion rate optimization techniques Excellent written and verbal communication skills Strong organizational capabilities with the ability to manage multiple initiatives simultaneously Proven ability to work both independently and collaboratively in a cross‑functional environment Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status or any other legally protected characteristic or conduct. #J-18808-Ljbffr Schneider Electric