Marketing Communications Manager
Xylem
Marketing Communications Manager
Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.
The Role
Xylem is looking for a Marketing Communications Manager to lead messaging and campaigns for our Gas business. This is a high-impact role where you'll own how we show up in the market—balancing long-term brand development with highly targeted Account-Based Marketing (ABM) that moves key accounts forward.
What You'll Do:
Shape Our Voice & Campaign Strategy
- Develop and own a cohesive messaging framework for Sensus Gas solutions
- Lead integrated marketing campaigns that balance brand awareness with ongoing customer nurture
- Measure and optimize campaign performance, focusing on what truly drives results
Drive Account-Based Marketing (ABM)
- Design and execute targeted ABM programs for high-value accounts
- Leverage insights and data to deliver personalized, high-impact messaging
- Partner closely with sales to align marketing efforts with account strategies
Own Our Digital Presence
- Manage and optimize gas-related content across our website
- Lead SEO and emerging Generative Engine Optimization (GEO) strategies
- Ensure alignment and consistency across Sensus and enterprise branding
Lead Events & Media Engagement
- Own strategy and execution for key industry events
- Identify and secure speaking opportunities; manage content development
- Build relationships with industry media and drive positive coverage
Build a Scalable Content Engine
- Create and operationalize a sustainable content development process
- Drive production of high-quality thought leadership and technical content
- Manage the full lifecycle of marketing assets—from creation to distribution
Stay Ahead of the Curve
- Monitor trends, tools, and best practices in B2B marketing
- Continuously refine programs based on data, insights, and competitive intelligence
What You'll Bring:
- 5 plus years of experience in B2B marketing or marketing communications
- Proven success developing and executing integrated marketing campaigns
- Experience with Account-Based Marketing (ABM) strongly preferred
- Strong project management skills and ability to manage multiple priorities
- Excellent communication skills—both strategic and detail-oriented
- Analytical mindset with the ability to translate data into action
- Experience with marketing automation (e.g., Marketo) and CRM platforms (e.g., Salesforce)
- Familiarity with SEO/GEO and website content management
- Experience in events, PR, or media relations is an asset
- A collaborative approach and comfort working in a matrixed organization
Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re-use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of inclusion and belonging in driving innovation and allowing us to compete more effectively around the world.
At Xylem, you'll not only contribute to solving water issues but also have the chance to make a difference through our paid Volunteer Program, Xylem Watermark. We prioritize our employees' well-being through inclusion and belonging as well as our Employee Resource Groups (ERG). Proud to be an Equal Employment Opportunity (including disability and veterans) and Affirmative Action workplace, Xylem fosters an inclusive environment free from discrimination or harassment.
Please note that the information in this job description outlines the general nature of the position and is not an exhaustive list of duties. Xylem is dedicated to providing reasonable accommodations to enable all employees to perform their essential job functions. We reserve the right to modify this job description and assign additional duties as needed. Embrace the opportunity to be part of Xylem's transformative journey in shaping the future of water technology! #XylemCareers #GlobalImpact #WaterInnovation
Vacancy posted 4 days ago
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