Community Marketing & Patient Growth Manager

Job Description

Job Description

Community Marketing & Patient Growth Manager

UNITY Chiropractic Wellness
New York, NY

Compensation: $70,000–$85,000 annually + performance-based quarterly bonus opportunities
Location: On-site in Midtown Manhattan, one block from Grand Central Terminal

Schedule

• Monday–Thursday: 9:00 AM–6:00 PM
• Friday: 8:00 AM–5:00 PM

Full-time, approximately 40 hours per week.

This position requires flexibility for occasional evening and weekend events, corporate wellness programs, networking opportunities, and community activations. When evening or weekend events are scheduled, weekday hours may be adjusted accordingly.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid Time Off (PTO)
• Performance-based bonus opportunities

About the Role

UNITY Chiropractic Wellness is looking for an outgoing, highly organized, creative, and results-driven Community Marketing & Patient Growth Manager to help grow our practice, strengthen patient retention, and expand UNITY's presence throughout New York City.

We are looking for someone who can develop ideas and independently execute them from start to finish.

The ideal candidate is confident approaching strangers, building relationships, representing the practice in the community, organizing events, managing marketing budgets, developing partnerships, overseeing social media, and creating initiatives that ultimately generate new patients and strengthen patient retention.

This person should be comfortable being given a goal and a budget and figuring out what is needed to make it happen.

Key Responsibilities

Community Outreach & New Patient Growth

Develop and execute strategies designed to generate new patient awareness, inquiries, and appointments.

Build relationships with local businesses, residential buildings, gyms, fitness studios, personal trainers, healthcare providers, wellness professionals, schools, community organizations, and corporate offices.

Regularly go out into the NYC community to introduce UNITY, meet potential partners, distribute marketing materials, and develop new relationships.

Represent UNITY at health fairs, corporate wellness days, community events, networking events, and local activations.

Proactively identify and pursue opportunities for partnerships, sponsorships, referrals, collaborations, and community exposure.

Develop creative outreach initiatives including promotional packages, wellness packages, flyers, community goody bags, referral materials, and partnership campaigns.

Maintain consistent follow-up with community contacts and work to turn introductions into long-term partnerships and referral relationships.

Event Planning & Execution

Take complete ownership of events from initial idea through execution and follow-up.

Regularly propose ideas for patient appreciation events, networking events, educational workshops, seasonal activities, wellness events, open houses, community events, and other in-office experiences.

Develop event concepts based on a provided budget and determine what is required to execute them successfully.

Create and manage event budgets.

Research, source, and coordinate vendors, catering, beverages, décor, giveaways, signage, printed materials, photography, entertainment, promotional items, and other event needs.

Create event timelines, checklists, invitations, RSVP systems, guest communications, and run-of-show plans.

Oversee event setup, execution, breakdown, and post-event follow-up.

Be physically present to supervise events and ensure they run smoothly.

Identify ways to turn events into opportunities for patient engagement, community awareness, partnerships, leads, and new patient growth.

Marketing Materials & Campaign Execution

Coordinate the creation and production of flyers, brochures, referral materials, event signage, promotional products, gift bags, wellness packages, and other marketing collateral.

Work within established marketing budgets and make thoughtful recommendations about how funds should be allocated.

Source vendors, obtain quotes, compare pricing, place orders, and ensure materials are delivered on time.

Maintain a polished and consistent UNITY brand across all marketing materials.

Social Media Management

Take ownership of ensuring that UNITY maintains a consistent and active social media presence.

Develop and maintain a social media content calendar.

Coordinate and help create photos, videos, reels, educational content, provider features, office content, event promotions, patient engagement content, and community partnership content.

Work with providers and staff to ensure content is captured and produced regularly.

Proactively recognize content opportunities happening throughout the office.

Monitor social media performance and recommend strategies to improve engagement, reach, inquiries, and conversions.

Ensure social media posting remains consistent even during busy periods.

Influencer & Collaboration Management

Research and identify influencers, wellness creators, fitness professionals, healthcare professionals, local personalities, and community partners who align with UNITY's brand and target audience.

Evaluate potential collaborations based on audience quality, local relevance, engagement, brand alignment, and potential business value rather than follower count alone.

Conduct outreach and coordinate collaborations from beginning to end.

Manage scheduling, expectations, deliverables, event attendance, content creation, follow-up, and ongoing relationships.

Develop long-term relationships with successful collaborators.

Track which influencer and partnership initiatives result in meaningful exposure, inquiries, leads, or new patients.

Patient Retention & Reactivation

Develop initiatives designed to strengthen patient retention and keep existing patients engaged with the practice.

Identify opportunities to reconnect with patients who have stopped scheduling or fallen out of care.

Create and coordinate patient appreciation initiatives, reactivation campaigns, referral programs, seasonal campaigns, educational campaigns, and other engagement strategies.

Work with providers and front desk staff to identify ways to continuously improve the patient experience.

Help turn satisfied patients into long-term patients, advocates, and referral sources.

What Success Looks Like

This is a results-driven position, and performance will be evaluated using measurable outcomes.

Metrics may include:

• New patient leads generated
• New patients booked
• Patient reactivation
• Patient retention
• Referral growth
• Corporate wellness opportunities secured
• Community partnerships established
• Outreach activity and follow-up
• Events successfully planned and executed
• Event attendance
• Leads and appointments generated from events
• Influencer collaborations completed
• Social media posting consistency
• Social media engagement and inquiries
• Marketing initiatives completed on time
• Ability to stay within approved budgets
• Overall contribution to practice growth

This position may also be eligible for quarterly performance bonuses based on individual performance goals and overall practice performance.

Who We're Looking For

The ideal candidate is:

• Extremely outgoing and comfortable speaking with strangers
• Naturally persuasive and comfortable with sales
• Energetic, personable, and confident
• Creative and constantly thinking of new ideas
• Highly organized and detail-oriented
• Able to manage multiple projects simultaneously
• Comfortable managing budgets
• Experienced with planning and executing events
• Comfortable working with vendors and negotiating pricing
• Comfortable walking into a business, corporate office, gym, residential building, or networking event and introducing themselves
• Able to take an idea and independently turn it into a completed project
• Knowledgeable about social media and current content trends
• Able to identify strong influencer and community partnerships
• Professional and polished when representing UNITY
• Persistent with outreach and follow-up
• Comfortable working independently
• Someone who takes initiative rather than waiting to be told what to do
• Comfortable with occasional evening and weekend events
• Motivated by goals, metrics, sales, and measurable growth

The Personality We're Looking For

We want someone who walks into a room and starts conversations.

Someone who sees a networking event as an opportunity.

Someone who is not afraid to introduce themselves to a business owner, approach a corporate office about hosting a wellness day, contact an influencer, build a community partnership, organize a 100-person event, or come up with a creative idea to bring people into the office.

This person should be equally comfortable brainstorming an idea, building the budget, creating the plan, sourcing what is needed, coordinating everyone involved, promoting the event, and being there on the day of the event to make sure everything runs successfully.

We are looking for a true brand ambassador, relationship builder, and growth driver for UNITY Chiropractic Wellness.