Associate Media Director, Performance Media

Associate Media Director, Performance Media Our client, a growing integrated marketing agency, is seeking an Associate Media Director, Performance Marketing to lead full-funnel media strategy and performance initiatives across a diverse portfolio of clients. This role will focus on driving measurable business results through data-driven media planning, optimization, analytics, and client leadership across paid social, paid search, programmatic, CTV, and emerging digital channels. Responsibilities Lead development and execution of integrated, cross-channel media strategies across paid social, search, programmatic, CTV, and digital media platforms Translate client business goals into measurable media plans, KPI frameworks, audience strategies, and optimization approaches Oversee campaign performance, pacing, budget allocation, and ongoing optimization initiatives across multiple accounts Utilize GA4 and platform reporting tools to analyze campaign performance, audience behavior, attribution, and conversion trends Develop testing roadmaps across audiences, creative, landing pages, and channels to improve performance and efficiency Present strategic insights, reporting, and recommendations to clients and internal stakeholders Serve as a senior client-facing lead and trusted strategic partner across assigned accounts Partner closely with analytics, creative, account, and media teams to ensure alignment across integrated campaigns Mentor and support junior team members across strategy, analytics interpretation, and client communication Drive process improvement, operational efficiency, and a culture of continuous optimization Requirements 6-8+ years of experience in performance marketing, digital media strategy, analytics, or integrated media within an agency environment Strong experience across paid social, paid search, programmatic, CTV, and omnichannel media planning Deep understanding of Google Analytics 4, attribution, conversion analysis, and performance measurement methodologies Hands-on experience with platforms/tools such as Meta Ads Manager, Google Ads, DSPs, Looker Studio, Skai, Salesforce, HubSpot, or Shopify Proven experience managing large media budgets and multiple client accounts simultaneously Strong client-facing presentation and communication skills Experience mentoring or leading junior team members Strong analytical, organizational, and problem-solving abilities Ability to thrive in a fast-paced, collaborative agency environment Additional Information Hybrid schedule – in office 3 days a week Strong growth opportunity within a collaborative and entrepreneurial agency environment #J-18808-Ljbffr CPS Inc