Marketing Brand Manager

JOB OVERVIEW The Brand Manager is responsible for brand execution, governance, and activation, ensuring consistent brand application across the organization. This role supports brand activation initiatives that build awareness, enable sales success, drive qualified leads, and contribute to brand integration efforts. LOCATION Hybrid (3 days a week in-office) is preferred in one of the following locations, but open to fully remote for well-qualified candidates. Chicago, IL NYC Atlanta (Sandy Springs), GA San Ramon, CA WHAT YOU’LL BRING Proven experience as a Brand Manager, with hands‑on responsibility for brand governance and execution across a complex organization. Strong project management skills, with the ability to manage multiple priorities and drive initiatives forward in a fast‑paced, lean environment. Experience supporting brand transitions, integrations, or rebrands, ideally in M&A or multi‑entity environments. Strong collaboration and stakeholder management skills, with the ability to partner across marketing, design, and business teams. Familiarity with project management and marketing tools (e.g., Wrike, Salesforce, or similar platforms) preferred. Experience in insurance or another complex, multi-entity industry is a plus. WHAT YOU’LL DO Brand Governance & Consistency Maintain and enforce EPIC’s brand guidelines and architecture to ensure consistent application across all channels and touchpoints. Serve as primary steward of the brand, providing guidance and oversight on brand usage across marketing, communications, and business initiatives. Manage brand assets and materials in collaboration with the Design team to support campaigns, initiatives, and business needs. Brand Transition & Integration Support the implementation and day-to-day management of EPIC’s Brand Transition initiative for legacy and newly acquired companies. Maintain and optimize brand transition playbooks, processes, and documentation. Partner with internal stakeholders to ensure brand migrations are executed smoothly, consistently, and in alignment with overall brand strategy. Brand Activation & Campaign Support Plan, execute, and optimize brand campaigns that support business objectives and strengthen brand awareness. Support brand activation initiatives, ensuring alignment with brand positioning and messaging frameworks. Enable lead generation and sales success through brand campaigns and sales enablement materials that equip producers with resources to engage prospects and drive leads. Operations & Optimization Partner closely with marketing, corporate, business stakeholders, and agency teams to execute brand initiatives effectively. Use project management tools (e.g., Wrike) to manage workflows, track progress, and ensure visibility. Contribute to operational improvements that scale brand efforts into sustainable, “always-on” programs. Track and report on brand health and campaign performance, using KPIs, data-driven insights, and market research to support optimization. COMPENSATION The national average salary for this role is $100,000.00-$120,000.00 in base pay and exclusive of any bonuses or benefits. The base pay offered will be determined based on your experience, skills, training, certifications and education, while also considering internal equity and market data. BENEFITS Generous Paid Time off Managed PTO for salaried/exempt employees (personal time off without accruals or caps); 22 PTO days starting out for hourly/non-exempt employees; 12 company-observed paid holidays; 4 early-close days Generous leave time options: Paid parental leave, pregnancy disability and bonding leave, and organ donor/bone marrow donor leave Generous employee referral bonus program of $1,500 per hired referral Employee recognition programs for demonstrating EPIC’s values plus additional employee recognition awards and programs (and trips!) Employee Resource Groups: Women’s Coalition, EPIC Veterans Group Professional growth & development: Mentorship Program, Tuition Reimbursement Program, Leadership Development Unique benefits such as Pet Insurance, Identity Theft & Fraud Protection Coverage, Legal Planning, Family Planning, and Menopause & Midlife Support Additional benefits include (but are not limited to): 401(k) matching, medical insurance, dental insurance, vision insurance, and wellness & employee assistance programs 50/50 Work Culture: EPIC fosters a 50/50 culture between producers and the rest of the business, supporting collaboration, teamwork, and an inclusive work environment. It takes both production and service to be EPIC! EPIC Gives Back – Some of our charitable efforts include Donation Connection, Employee Assistance Fund, and People First Foundation We’re in the top 10 of property/casualty agencies according to “Insurance Journal” LEGAL STATEMENTS EPIC embraces diversity in all its various forms—whether it be diversity of thought, background, race, religion, gender, skills or experience. We are committed to fostering a work community where every colleague feels welcomed, valued, respected and heard. It is our belief that diversity drives innovation and that creating an environment where every employee feels included and empowered, helps us to deliver the best outcome to our clients. California Applicants - View your privacy rights: Massachusetts G.L.c. 149 section 19B (b) requires the following statement: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr