E-Commerce Manager

Kforce has a client in Boca Raton, FL that is seeking an E-Commerce Manager. This role supports the organization's continued growth as a design-led, consumer-focused brand by improving the performance and customer experience of its US direct-to-consumer business. Summary: The E-Commerce Manager is accountable for the day-to-day performance of the US ecommerce business. Reporting to the Head of Global DTC, this role develops and executes channel plans that improve conversion, revenue growth, and customer engagement across the primary US website, Shop app, and emerging commerce surfaces. The E-Commerce Manager translates broader DTC strategy into clear priorities, operating plans, and performance targets for internal partners, agencies, and direct reports. This role oversees site performance, recommends full-funnel paid media priorities, and manages the Consumer Experience Partner. The E-Commerce Manager works closely with marketing, creative, analytics, operations, and agency partners to execute approved ecommerce plans, resolve issues, and maintain accountability for results.

• 7+ years of progressive experience in ecommerce, digital marketing, or DTC, including responsibility for managing employees, agencies, or complex cross-functional workstreams
• CPG or consumer-brand experience strongly preferred
• Deep hands-on Shopify expertise
• Proficiency in GA4, Looker, or comparable analytics tools
• Experience within consumer products, accessories, lifestyle products, or adjacent CPG categories preferred
• Familiarity with agentic commerce, conversational commerce, or emerging shopping surfaces preferred
• Experience working within a global DTC structure and navigating regional/global alignment preferred
• Strategy and execution mindset with the ability to translate DTC strategy into practical plans, delegate effectively, remove barriers, and step into execution selectively when business needs require it
• Strong analytical capability with proficiency in ecommerce analytics tools such as Google Analytics/GA4, Shopify Analytics, Looker, or similar platforms
• Demonstrated ability to manage and develop employees, set clear expectations, delegate work, provide actionable feedback, and hold internal and external partners accountable
• Clear and compelling written and verbal communication skills, including the ability to present to senior leadership
• Working knowledge of AI-enabled ecommerce tools and workflows, with the ability to identify practical use cases, evaluate vendors, establish responsible team practices, and measure business impact
• Working Environment: Hybrid office environment with hands-on interaction with physical consumer products