Manager, Content Marketing

Manager, Content Marketing

Austin, Texas

SpyCloud is on a mission to make the internet a safer place by disrupting the criminal underground. SpyCloud's solutions thwart cyberattacks and protect more than 4 billion accounts worldwide. Cybersecurity is an exciting, evolving space, and being at the forefront of the fight to disrupt cybercrime makes SpyCloud a special place to work. If you're driven to align your career with a fantastic mission, look no further!

As the Manager, Content Marketing at SpyCloud, you will own the strategy, execution, and performance of content across the buyer journey – from awareness to retention. This role reports to the VP, Brand & Communications and sits at the intersection of storytelling and demand gen, producing content that educates security practitioners, influences buyers, and earns citations from both search engines and AI platforms. You will lead a small but high-output team of content creators working cross-functionally to develop compelling content that resonates with our target audiences.

If you thrive in a fast-moving B2B environment and know how to turn complex technical topics into engaging content that actually moves pipeline, this role is for you. We invite you to join a winning team that protects digital identities and defends against cyber threats on a global scale.

What You'll Do:

• Content Strategy & Planning: Own the content strategy and monthly roadmap, aligned to product launches, events, and trending topics. Communicate, maintain and enforce an editorial calendar that keeps the team focused and on schedule.
• Content Creation & Quality: Lead the production of high-quality and engaging content across a variety of formats, including blog posts, web pages, research reports, case studies, infographics, and videos. Uphold the bar for accuracy, voice, and editorial standards.
• SEO/AEO Optimization: Partner with our in-house team to optimize content for search visibility and AEO to drive site traffic and qualified conversions.
• Thought Leadership: Collaborate with subject matter experts to develop thought leadership content that earns SpyCloud recognition as the authoritative voice in identity threat protection.
• Lead Generation: Develop assets that support lead generation and nurture campaigns in collaboration with the demand gen and product marketing teams.
• Distribution & Amplification: Plan and execute multi-channel distribution strategies across web, email, and social channels.
• Audience & Industry Segmentation: Map content to target personas and key verticals, tailoring messaging to specific pain points and buying triggers.
• Performance & Optimization: Analyze content performance metrics and use data to optimize content strategies and prioritize the highest-impact content.
• Team Leadership: Lead and mentor a team of content creators and agency partners, fostering a collaborative and high-impact creative culture.
• Brand Voice Governance: Serve as a steward of SpyCloud's editorial voice and content standards across all channels and contributors.

Requirements:

• 6+ years of experience in cybersecurity content marketing, with strong experience in writing and copy-editing.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Track record of building content programs that demonstrably contributed to pipeline and revenue.
• Strong storytelling skills and the ability to translate complex technical concepts into engaging content.
• Knowledge of SEO/AEO best practices and content optimization techniques. AirOps experience is a plus.
• Data-driven mindset with the ability to measure and analyze content performance.
• In-depth experience with website content and ability to stage and review web content on Wordpress.
• Experience managing internal content contributors as well as third-party vendors and freelancers to meet content objectives.
• Adaptable and proactive mindset with a passion for staying updated on industry trends.

Base Salary Range: $108,000 – $140,000

The salary range reflects the expected base compensation for a fully qualified candidate at this level based on experience, qualifications, and market data at the time of posting.

U.S.-Based Benefits + Perks (for Full Time Employees):

• 401(k) with Employer Contribution
• Health, Vision, and Dental Insurance
  • Health Savings Account (HSA) available with Employer Contribution
• Employer Paid Life, Short-term, and Long-term Disability Insurance
• Generous PTO Plan and 16 paid holidays per year

U.K.-Based Benefits + Perks (for Full Time Employees):

• Retirement Savings Plan with Employer Contribution
• Employer Provided Private Health Insurance and Healthcare Cashplan
• Employer Paid Life Insurance and Income Replacement
• Generous Holiday Plan and 14 paid holidays per year

About SpyCloud:

SpyCloud transforms recaptured darknet data to disrupt cybercrime. Its automated identity threat protection solutions leverage advanced analytics and AI to proactively prevent ransomware and account takeover, detect insider threats, safeguard employee and consumer identities, and accelerate cybercrime investigations. SpyCloud's data from breaches, malware-infected devices, and successful phishes also powers many popular dark web monitoring and identity theft protection offerings. Customers include seven of the Fortune 10, along with hundreds of global enterprises, mid-sized companies, and government agencies worldwide. Headquartered in Austin, TX, SpyCloud is home to more than 200 cybersecurity experts whose mission is to protect businesses and consumers from the stolen identity data criminals are using to target them now. To learn more and see insights on your company's exposed data, visit spycloud.com.

Our Mission:

Our mission is to make the internet a safer place by disrupting the criminal underground. Together with our customers and partners, we aim to end criminals' ability to profit from stolen information.

Who We Are:

SpyCloud is a place for innovative, collaborative, and problem-solvers to thrive. Individually, we're amazing, but together, we're unstoppable. We celebrate diversity and various perspectives and aim to create an inclusive and supportive environment for all. We are proud to be an Equal Employment Opportunity and Affirmative Action employer of choice. All aspects of employment decisions will be based on merit, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state, or local law. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. Women, minorities, individuals with disabilities, and protected veterans are encouraged to apply. SpyCloud complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. SpyCloud expressly prohibits any form of workplace harassment. Improper interference with the ability of SpyCloud's employees to perform their job duties may result in discipline up to and including discharge. SpyCloud shares the right to work and participates in the E-Verify program in all locations.

If you need assistance or accommodation due to a disability, you may contact us.

Our Culture:

Our culture is something really special. We're all driven to disrupt the cybercriminal economy as we keep customer accounts safe from compromise. We support a truly worthy and serious mission, but we have fun doing it together. If you are driven, inventive, and collaborative, you'll fit right in.

SpyCloud's Recruitment Policy:

We will never ask an applicant for sensitive or personal financial information during the recruitment process. We advise all applicants seeking employment with SpyCloud to review available information on recruitment fraud. Anyone who suspects that they have been contacted by someone falsely representing SpyCloud should email View email address on click.appcast.io.

Compensation Transparency Policy:

At SpyCloud, we believe in transparency and fairness in compensation. We strive to ensure that all employees are fairly compensated for their contributions, and we openly discuss our compensation philosophy and structure. We are committed to providing competitive salaries and benefits packages to attract and retain top talent, and we encourage open dialogue and feedback regarding compensation matters.