Web Strategist - Qualcomm & Data Center

Company: Qualcomm Technologies, Inc. Job Area: Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing Communications General Summary We are seeking an experienced Web Strategist to serve as the single point of contact and strategic leader for two of Qualcomm’s most technically sophisticated brand areas: the Qualcomm brand, covering modems and AI, and Qualcomm’s emerging Data Center platform. This role is critical in shaping content strategy, driving user engagement, and optimizing the web experience for deeply technical audiences including chip designers, cloud infrastructure teams, enterprise IT decision‑makers, and AI researchers. The Web Strategist for Qualcomm & Data Center will be responsible for all web strategy and content across both the Qualcomm brand’s modem and AI portfolio and the Data Center platform, ensuring that Qualcomm’s web presence remains relevant, compelling, and tightly aligned with business objectives across these high‑growth segments. The role requires close collaboration with product marketing, integrated marketing, the web UX team, and the web publishing team to deliver exceptional, cohesive web experiences that drive measurable business results. Key Responsibilities Content Strategy & Management Own and execute a comprehensive web content strategy spanning the Qualcomm brand’s modem and AI portfolio and the Data Center platform. Ensure all web content remains current, relevant, and aligned with business goals and customer needs. Collaborate with the web publishing team to maintain content quality and consistency across all web touchpoints. Develop and maintain content governance standards and best practices for highly technical product categories. Product Launch Leadership Partner with product marketing and product management teams to plan and execute web strategies for new modem, AI, and Data Center product launches. Create compelling web narratives that communicate each product’s value proposition to relevant audiences. Ensure seamless integration of new product content into the existing web ecosystems. Coordinate cross‑functional teams to deliver launch content on time and on strategy. Campaign & Landing Page Excellence Lead the development and optimization of campaign landing pages in partnership with integrated marketers, product marketers, and the UX team. Drive conversion optimization through strategic content placement, messaging, and design collaboration. Ensure campaign landing pages align with brand standards while meeting specific objectives. Manage the full lifecycle of campaign pages from conception through performance analysis. Analytics & Performance Optimization Utilize web analytics to measure and report on content performance. Identify high‑performing content patterns and replicate success across both brand areas. Establish key performance indicators (KPIs) for each segment and report progress toward goals. Use data‑driven insights to inform content strategy and prioritize tactical decisions. A/B Testing & Experimentation Design A/B testing programs to optimize page performance and launch them with UX and testing teams. Analyze test results and make data‑backed recommendations for improvements. Develop testing roadmaps that prioritize high‑impact optimization opportunities across segments. Champion a culture of continuous testing and learning within the web team. Cross‑Functional Collaboration Serve as the primary point of contact for all web‑related initiatives within the modem/AI and Data Center business units. Build and maintain strong relationships with product marketing, campaign teams, UX designers, and web publishers. Facilitate communication and alignment across teams to ensure cohesive, on‑brand web experiences. Advocate for user needs while balancing the business objectives of each product segment. Strategic Planning Develop and maintain a unified strategic roadmap for the web presence that addresses unique needs across audiences. Stay informed about industry trends, competitor activities, and emerging web best practices. Recommend innovative approaches to enhance the web experience and differentiate Qualcomm’s platforms. Present strategic recommendations and performance updates to stakeholders and leadership. Key Competencies Strategic Thinking – develop long‑term, cross‑portfolio strategies while executing tactical initiatives. Data‑Driven Decision Making – comfort with analytics and using data to guide decisions across diverse audiences. Collaboration – strong interpersonal skills and ability to work across geographically distributed teams. Adaptability – thrives in a fast‑paced environment with changing priorities. Attention to Detail – ensures accuracy and quality across all deliverables. Customer Focus – deep understanding of user needs and customer journeys. Innovation – brings creative solutions to complex, multi‑stakeholder challenges. Accountability – takes ownership of outcomes and drives results. What You’ll Accomplish In Your First 90 Days Audit the current web presence across key product categories. Establish relationships with key stakeholders across marketing, campaigns, and UX teams. Launch your first A/B test and begin building a cross‑portfolio testing roadmap. Present initial analytics findings and strategic recommendations to leadership. In Your First Year Meaningfully improve key performance metrics across the web presence. Lead multiple product launch web campaigns across at least two segments. Establish a robust, scalable testing and optimization program. Position yourself as the go‑to expert for Qualcomm brand and Data Center web strategy. Minimum Qualifications Bachelor’s degree and 2+ years of Communications, Marketing, Public Relations, or related work experience. Associate’s degree and 4+ years of Communications, Marketing, Public Relations, or related work experience. High School Diploma or equivalent and 6+ years of Communications, Marketing, Public Relations, or related work experience. Completed advanced degrees may be substituted for up to two years of work experience (Master’s = one year, Doctorate = two years). Preferred Qualifications 4+ years of experience in web strategy, digital content, or a related field. Demonstrated experience managing web content or digital campaigns across multiple product lines or audiences. Bachelor’s degree (or foreign equivalent) in Marketing, Communications, Business, or a related field. Experience with project management tools such as Jira or Adobe Workfront. Experience with enterprise Web Content Management platforms (e.g., Adobe Experience Manager, Sitecore). Familiarity with Adobe Creative Suite or Figma. Experience with A/B testing platforms and web analytics tools (e.g., Adobe Analytics, Adobe Target, Optimizely, Google Analytics). Experience with translated and regionalized digital content across multiple markets. Background working with technology, semiconductors, or consumer electronics brands. High level of attention to detail when completing work independently across multiple concurrent workstreams. Ability to communicate effectively with a wide variety of stakeholders across multiple regions and business functions. Location: San Diego, onsite required, 5 days a week. Position is not eligible for Qualcomm immigration sponsorship. Pay range: $41.92 - $62.88 per hour. Additional compensation may include an annual discretionary bonus program and opportunity for annual RSU grants. Benefits package details are available on Qualcomm’s US benefits page. Qualcomm is an equal opportunity employer. If you are an individual with a disability and need accommodation during the application/hiring process, Qualcomm is committed to providing an accessible process and will provide reasonable accommodations upon request. EEO Employer: Qualcomm is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected classification. #J-18808-Ljbffr Qualcomm