Senior Product Manager - User Generated Data - Missoula

ABOUT onX

We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.

We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.

Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.

Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.

ABOUT THIS OPPORTUNITY

onX is seeking a Senior Product Manager who will contribute to meaningful, real-world outcomes that have a lasting impact for customers and the business.

In this role, you’ll focus on unlocking the unique, ground-truth knowledge our millions of outdoor customers generate every day as part of the Platform Product team. You will help build shared capabilities that can be adopted across onX’s four Verticals—Hunt, Offroad, Backcountry, and Fish—to support customer-generated data and new product experiences.

You will define and execute the strategy for how onX collects, structures, and activates customer-generated data as a cross-vertical capability. You’ll partner closely with engineering, design, and product teams across the organization to understand customer needs, define scalable solutions, and help vertical teams build experiences on top of the platform.

This is a hands-on, discovery-oriented role for a product leader who is comfortable operating in ambiguity, bringing clarity to complex problems, and balancing the needs of Vertical Business Unitswith the long-term value of shared capabilities. You’ll take ownership of your work, collaborate closely with partners across the organization, and help move initiatives forward in an environment where priorities evolve, learning is celebrated, and you’re encouraged to keep stretching your skills.

This role will report to the Director of Product, Platform.

WHAT YOU'LL DO
Essential Job Duties & Functions

Define the product strategy and build scalable platform capabilities

• Develop the long-term vision and strategy for how onX collects, structures, and activates customer-generated data as a foundational Platform capability.
• Lead discovery across customer needs, contribution behaviors, and product opportunities to identify and prioritize the highest-impact areas of investment, translating insights into a focused roadmap, clear priorities, and measurable product outcomes.
• Own the shared platform capabilities that enable product teams across Hunt, Offroad, Backcountry, and Fish to build customer-facing contribution experiences, partnering closely with engineering to deliver scalable, flexible, and reliable solutions.
• Balance the needs of individual product teams with the long-term value of reusable capabilities that can support multiple customer experiences.

Evangelize and drive alignment across the organization

• Work closely with product, design, engineering, and other cross-functional partners to understand customer problems and define shared requirements.
• Champion the platform vision across product teams, building excitement, trust, and adoption of shared capabilities that accelerate customer-facing innovation.
• Build alignment across stakeholders, communicate decisions and tradeoffs clearly, and create momentum in an ambiguous problem space.

Lead with trust and strong execution

• Lead a cross-functional squad through discovery, product definition, delivery, measurement, and iteration.
• Ensure customer trust, data quality, and responsible data use are considered throughout product development.
• Establish feedback loops that help improve the platform and make it easier for teams to adopt over time.
• Define success measures and use customer, product, and partner feedback to guide prioritization and continuous improvement.
• Leverage AI as a repeatable co-pilot throughout the product lifecycle—from synthesizing customer research and identifying patterns to accelerating product definition, prioritization, and communication—while applying strong product judgment and validating outputs against customer needs and business objectives.

WHAT YOU’LL BRING

• Eight (8) or more years of experience leading software products or platforms, including at least 4 years in product management, with demonstrated experience building platform capabilities that enable mobile applications.
• Demonstrated experience leading 0-to-1 or discovery-driven product initiatives, bringing clarity and momentum to ambiguous problem spaces.
• Experience building platform capabilities, developer-facing products, APIs, SDKs, or other shared services adopted by multiple internal teams.
• Proven ability to develop product strategy, define roadmaps, and make thoughtful prioritization and sequencing decisions that balance immediate needs with long-term scalability.
• Strong cross-functional leadership skills, with experience influencing engineering, design, and product stakeholders in a matrixed environment without direct authority.
• Experience in defining and measuring product success through meaningful metrics and using customer insights and data to guide product decisions.
• Sound judgment when balancing customer value, technical complexity, quality, and trust in product decisions.
• A hands-on operating style with the ability to move seamlessly between strategic thinking and day-to-day execution.
• Demonstrated curiosity and practical experience using AI to improve product discovery, analysis, decision-making, and execution.
• Bachelor's degree or equivalent practical experience.
• A shared passion for and ability to demonstrate onX’s Company Values.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

• Experience building products that leverage customer-generated, community-contributed, or crowdsourced data (e.g., mapping, navigation, reviews, or outdoor recreation platforms).
• Experience with trust & safety, content moderation, reputation systems, or data quality frameworks.
• Experience working with geospatial, location-based, or behavioral data products, including an understanding of privacy and consent considerations.
• Experience operating in a matrixed organization, influencing product direction across multiple teams and stakeholders.
• Passion for outdoor recreation and a genuine curiosity about how people explore and experience the outdoors.

THE ONX EXPERIENCE

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.

While we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change.

Clear priorities and structure don’t limit ownership - they make it possible. You’ll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. You’ll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way, you’ll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges.

WHERE YOU CAN WORK

onX has created a thriving distributed workforce designed to foster connection, collaboration, and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula, MT and established virtual workforce Basecamps in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.

HOW YOU’LL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $143,000 and $179,000 upon hire. The pay range will vary based upon experience, skills, certifications, education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle
• Flexible time away package that includes PTO, STO, VTO, and paid holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at View email address on click.appcast.io.

Position open until filled.

At onX, we believe that unique perspectives make us stronger. By bringing together people with different experiences, ideas, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together, we win as one team. Come join us.