Growth Marketing Manager

Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers’ networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials. FLSAStatus:Exempt ReportsTo:Director,GrowthMarketing AbouttheCompany: Highwayisthefastest-growingfreighttechproviderinNorthAmerica.Weservethelargestfreightbrokersintheindustry,solvingoneoftheirbiggestpainpoints:whoisreallyhaulingtheirfreight.WeanswerthequestionofCarrierIdentity,protectingbrokers’networks,preventingfraudandincreasingtransparency.Servingandprotectingourcustomersisourtoppriority,andweareproudthatourbestmarketingisourcustomerreferralsandtestimonials. RoleDescription FreightbrokersputanincredibleamountoftrustinHighwayandthattrustwillbeextendedtoyou. TheMarketingManagerwillberesponsibleformanagingtheGTMstrategyforaspecificbusinessunitwithinHighway. Yourrole: Ownandexecutethego-to-market(GTM)strategyforthebusinessunit,ensuringalignmentwithcompany-widemarketingobjectivesandmessaging Developandmaintainpositioningandmessagingframeworksthatclearlyarticulatethebusinessunit'sofferingsandvaluewhilealigningwithbroaderbrandnarratives Createandmanagesalesandcustomerenablementmaterials,includingone-pagers,pitchdecks,productwalkthroughs,competitivebattlecards,etc. LeadBU-specificcontentinitiativessuchasblogposts,casestudies,andcustomer-facingvideosthatreinforcekeyvaluepropositions PartnerwithProductandSalestosupportnewfeaturelaunchesanddriveawareness,adoption,andretention Monitorperformancemetricsandprovidereportingoncontentusage,campaignresults,andrevenueimpact Gatherandsynthesizefeedbackfromthefield(sales,customers,partners)toinformongoingcontent,messaging,andcampaignstrategy Workcloselywithcentralizedbrand,content,anddesignteamstomaintainconsistencyacrossalldeliverableswhiletailoringmaterialstothebusinessunit'sfocus Supporteventplanningandexecutionforrelevanttradeshows,webinars,andvirtualevents,ensuringstrongrepresentationofthebusinessunit'ssolutions Qualifications Experiencedincreatingstrategicmarketingcampaignswithamulti-layeredapproachtoreachingthecustomer. Strongorganizationalandprojectmanagementskillswiththeabilitytomanagemultipleeventsandprojectssimultaneously. Excellentwrittenandverbalcommunicationskills,highlyskilledinwritingandcreatinguniquecontentforcampaigns. ExperiencewithZoomWebinars,HubSpot,Salesforce,Canva,andprojectmanagementplatforms. Abilitytoproblem-solveontheflyandensureaseamlesseventexperiencepre,duringandposttheevents. Bachelor'sdegreeinMarketingorBusinessAdministrationhighlypreferred. Self-motivatedandcollaborative,abletoworkindependentlyandautonomouslywhilecoordinatingwithcross-functionalteams. #J-18808-Ljbffr