Sales Supervisor
Vinotheque Wine Cellars
Job Description
Job Description
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Job Description
Sales Supervisor
Department: Sales
Reports To: Sales Manager
FLSA Status: Exempt
Position Summary
The Sales Supervisor supports the Sales Manager in overseeing daily sales operations with a strong emphasis on sales growth, departmental compliance, training, and process development . This role helps ensure that the sales team delivers consistent, accurate, and high-quality customer interactions while maintaining strong relationships with distributors and clients. The Sales Supervisor drives execution of repeatable processes—including scripts, templates, follow-up procedures, and accurate CRM documentation—to support WhisperKOOL’s standards and long-term growth.
Essential Functions
Support to Sales Leadership
- Assist the Sales Manager in implementing and maintaining sales strategies aligned with organizational goals and product availability.
- Serve as a resource for the team’s daily operational needs and act as leadership support in the Sales Manager’s absence.
- Help foster a positive team culture focused on accountability, growth, quality communication, and customer care.
Compliance, Auditing & Process Improvement
- Audit sales activity, CRM entries, follow-up rates, call logs, and quote accuracy to ensure compliance with internal standards.
- Develop and refine repeatable processes such as scripts, email templates, follow-up procedures, and customer engagement formats.
- Identify inefficiencies or training gaps and implement corrective measures to improve consistency and customer satisfaction.
- Audit and create SOP’s for accuracy and develop new SOP’s where they do not currently exist.
Sales Growth & Distributor Support
- Partner with the Sales Manager to monitor trends, identify growth opportunities, and evaluate distributor performance.
- Strengthen distributor relationships through consistent communication, timely support, and professional problem resolution.
- Assist in developing strategies to improve outbound engagement and conversion rates.
Team Training & Development
- Deliver ongoing training on WhisperKOOL products, technical knowledge, communication standards, and customer service expectations.
- Work with R&D, Engineering, and Customer Support to ensure accurate and updated technical information is available to the team.
- Lead onboarding and training for new sales team members on processes, CRM tools, scripts, and sales best practices.
- Provide coaching through side-by-side sessions, call reviews, feedback meetings, and performance development planning.
Sales Operations & CRM Accuracy
- Ensure accuracy of quotes, order details, and sales documents to reduce errors and improve order flow.
- Monitor Salesforce usage to ensure all team members maintain updated and accurate records, including notes, follow-up tasks, and pipeline information.
- Oversee team compliance with follow-up procedures and timelines for open quotes and pending opportunities.
Reporting, KPI Tracking & Performance Monitoring
- Track and report key performance indicators (KPIs) including call activity, conversion rates, sales volume, quote accuracy, and distributor metrics.
- Provide regular performance summaries to the Sales Manager and Executive Team.
- Assist in identifying performance gaps and partner with HR as needed to implement coaching or corrective actions.
- Contribute to establishing standards for performance, conduct, and accountability.
Customer & Account Support
- Support escalated customer issues and ensure timely, accurate communication and resolution.
- Assist team members with complex accounts or large opportunities requiring additional coordination.
- Maintain and uphold WhisperKOOL’s customer service and communication standards.
Cross-Functional Collaboration
- Collaborate with Production, Engineering, Logistics, Quality Assurance, and Customer Support to ensure accurate communication of timelines, product specifications, and order requirements.
- Provide feedback from customers, distributors, and the sales floor to inform product updates, training needs, or process improvements.
Administrative Duties
· Assist the Sales Manager in the creation and maintenance of daily, weekly,, monthly, and quarterly reporting.
· Develop training presentations for the Sales Team.
· Assist in the creation of lead sheets to distribute to the sales team.
· Distribute incoming leads to the team in a fair manner.
Required Competencies
- Strong leadership and team-support abilities
- Exceptional communication and interpersonal skills
- Ability to coach, train, and develop employees
- High attention to detail with strong auditing and compliance focus
- Ability to manage multiple priorities in a fast-paced environment
- Proficient in CRM systems (Salesforce preferred)
- Strong analytical and reporting skills
Education & Experience
- Associate’s or Bachelor’s degree preferred, or equivalent experience
- 3+ years of sales experience; previous supervisor or lead experience preferred
- Experience in a manufacturing, technical, or product-based environment highly beneficial
- Experience supporting distributors or channel partners preferred
Physical Requirements
- Ability to sit or stand for extended periods
- Ability to lift up to 25 lbs occasionally
- Regular use of computer, phone, and office equipment
- Ability to participate in onsite training, walkthroughs, or product demonstrations
Work Environment
- Office environment with occasional visits to production or warehouse areas
- Fast-paced, deadline-driven, and team-oriented atmosphere
- Regular interaction with Sales, Production, Engineering, and Customer Support teams
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