Senior Marketing Events Manager

Role Description

GoFundMe is looking for a Senior Marketing Events Manager to join our Experiential Marketing team. Reporting to the Senior Manager, Experiential Marketing, you will own the execution of Collaborative — our annual flagship customer conference — and partner closely with the broader events team to support delivery across field and brand events. This is a senior execution role for someone who brings deep conference experience, strong operational judgment, and the ability to lead complex, multi-track programs with many moving parts.

The Job

• Flagship Event Execution
  • Own end-to-end execution for Collaborative, including production, vendor management, run-of-show, ancillary programming, and on-site leadership.
  • Manage all logistics across the full conference footprint — general sessions, breakouts, customer dinners, receptions, executive programs, and other ancillary events tied to the conference.
  • Partner with Sales, Customer Success, and Marketing stakeholders to align on audience targeting, programming priorities, and post-event follow-up.
  • Maintain detailed project plans, timelines, and budgets; proactively flag risks and keep cross-functional workstreams on track.
  • Ensure consistent brand standards across all Collaborative touchpoints.
• Field & Brand Event Support
  • Partner with other events team members on execution across field marketing events, roundtables, partner activations, and brand programs.
  • Support logistics for sponsored third-party events, including booth setup, staffing, and promotional materials.
  • Localize event experiences to reflect audience needs and market context.
• Measurement & Reporting
  • Track event performance against defined KPIs — including attendance, pipeline influence, and engagement metrics.
  • Compile post-event recaps and surface insights that inform future programming and budget decisions.
• Operations & Scalability
  • Manage vendor and venue relationships, including contract negotiation and day-of performance.
  • Build and maintain process documentation, project trackers, and cross-functional task lists that improve team efficiency and program scalability.
  • Mentor junior team members and contractors on execution standards and project management practices.

Qualifications

• 5–8 years of experience in event marketing or experiential marketing, with direct ownership of large-scale conference execution (500+ attendees, multi-day, multi-track).
• Proven ability to manage complex event logistics across a full conference footprint, including ancillary events, executive programs, and third-party activations.
• Strong project management skills; able to run multiple workstreams simultaneously without losing detail or budget discipline.
• Clear, proactive communicator who keeps stakeholders aligned and programs on track.
• Experience managing vendor relationships and negotiating contracts.
• Comfortable traveling up to 30% of the time.
• Proficiency with Salesforce, Swoogo, ClickUp, or equivalent tools.

Preferred

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience in B2B SaaS, nonprofit technology, or a related sector.
• Familiarity with building scalable event operations systems and post-event reporting infrastructure.

Benefits

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement: Make a difference through our volunteering program.