Principal Product Manager-Tech, eShop

The Premium Shopping Experience team is on a mission to firmly establish Amazon as the premier destination for shopping high-quality premium products. We do this by intentionally surfacing contextually relevant premium selection to customers and elevating our shopping experiences and merchandising across the entire Store. We are seeking a Product Manager to own the Traffic Drivers workstream — responsible for driving awareness, discovery, and engagement with premium selection through onsite and offsite marketing channels. This role sits at the intersection of marketing, merchandising, personalization, and customer experience, and is critical to converting existing customers into premium shoppers and increasing spend from existing premium customers.Key job responsibilitiesOwn the traffic strategy for premium selection across onsite channels (Homepage, Browse Pages, Push Notifications, Email) and offsite channels (Paid Social, Display Ads, Creator Partnerships, Outbound Marketing), defining a steady drumbeat of campaigns that drive customer visits, product page views, and new-to-program acquisition. Develop and execute the Homepage merchandising roadmap, including premium-focused campaigns, propensity-enabled widgets, and personalized collections that surface premium selection during evergreen periods and seasonal events. Formalize the brand launch playbook for major premium brand launches, leveraging high-visibility channels and placements to maximize awareness and conversion. Partner with the science team to leverage propensity models and brand classification signals to personalize traffic channel activities and curate cross-category premium collections. Define and own traffic KPIs including customer visits, page views, new-to-program acquisition, and incremental revenue across all marketing and brand launch campaigns. Collaborate cross-functionally with Homepage, Search, Ads, and Category Marketing teams to secure placements, align on experimentation roadmaps, and maximize premium visibility during high-traffic events. Implement the social marketing strategy, expanding offsite reach through paid social, creator partnerships, and display advertising to drive premium awareness among high-propensity customers. Experiment and iterate — design, launch, and analyze A/B tests to measure the impact of traffic initiatives on revenue, conversion, and premium penetration. Basic qualifications- Bachelor's degree- Experience owning/driving roadmap strategy and definition- Experience with feature delivery and tradeoffs of a product- Experience technical product management- 5+ years of product management experience- Experience applying key financial performance indicators (KPIs) to analyses, or experience communicating results to senior leadership- Experience with experimentation frameworks and data-driven decision making.Preferred qualification - Experience working directly with Engineers on product enhancements- Experience in project management methodologies, business analysis, or process improvement- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.- Experience in e-commerce merchandising, homepage/gateway optimization, or digital marketing.- Familiarity with personalization systems, propensity models, or recommendation engines.- Experience working with Ads teams on programmatic or sponsored placements.- Track record of launching campaigns across multiple channels (onsite + offsite).- Experience with A/B testing platforms and experimentation at scale.Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .USA, WA, Seattle - 179,900.00 - 243,400.00 USD annually