Principal, Product Manager-Tech , éShop, Premium Ads CX

This Principal PM-T will own the overall Premium Ads CX strategy for North American Stores, which includes a major ads revenue opportunity, direct experiment ownership, and cross-org (NAS + Ads) scope.In H1 2026, we partnered with the Stores Monetization team to prioritize a Stores + Ads initiative to (1) design new elevated brand-forward placements, (2) deep dive on the drivers of low ads penetration for Stores Premium Brands, and (3) propose a go-big plan to experiment with fully sponsored and hybridized brand-forward Premium ads placements in H2’26.This Principal PM-T will own the H2 experimentation plan, with dedicated 20+ tech resources from NAS + Ads. They will also own the go-big 2027 OP plan.This PMT will define how Amazon monetizes Premium brand relationships- a net-new revenue category that doesn't exist today. This Principal PM-T is expected to drive one of biggest contributions of incremental Premium Impressions/Glance Views, directly driving Premium Units/CP, while simultaneously driving new ads monetization.Basic qualifications- Bachelor's degree- Experience owning/driving roadmap strategy and definition- Experience with feature delivery and tradeoffs of a product- Experience technical product management- Experience communicating clearly and concisely with leadership, stakeholders, and cross-functional teams- Experience leading engineering discussions around technology decisions and strategy related to a productPreferred qualification - Experience working directly with Engineers on product enhancements- Experience in project management methodologies, business analysis, or process improvement- Experience working effectively with science, data processing, and software engineering teams- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .USA, NY, New York - 197,900.00 - 267,800.00 USD annuallyUSA, WA, Seattle - 179,900.00 - 243,400.00 USD annually