Regional Brand Manager

About Avulux

Avulux is the leader in clinically validated light management lenses for patients with migraine light sensitivity. Through a portfolio of FDA-authorized optical lenses, Avulux helps patients manage light across indoor, outdoor, and changing light environments, while partnering with 1,800+ eye care practices globally to expand access to care. Built on over a decade of research and clinical development, Avulux operates at the intersection of healthcare, optical technology, and consumer wellness. The company is entering a major growth inflection driven by expanding clinical validation, provider adoption, new product commercialization, and evolving regulatory milestones expected to accelerate category awareness and market expansion.

About the Position

The Regional Brand Manager is a remote, full-cycle sales role focused on acquiring new accounts, buildingprovider relationships, increasing practice utilization, and growing accounts within an assigned region. The RBM signs new eye care practices and supports eye care professionals in the Avulux provider network through onboarding, training, practice-development initiatives, and regular business reviews.

The ideal candidate is a relationship-driven, commercially minded sales professional who is comfortable owning each account from first conversation through the life of the provider relationship, highly organized, and motivated to help grow a healthcare technology company in the optical industry.

Regular travel throughout the United States is required to attend industry conferences and events.

Responsibilities

• Own the full sales cycle and account management across the assigned territory, from prospecting and close through onboarding and long-term account growth.
• Prospect new eye care provider practices , build a strong pipeline, and guide each practice from first conversation through onboarding for Avulux Authorized Providers.
• Run virtual discovery calls and product presentations with practice stakeholders to uncover needs and clearly communicate Avulux product features and differentiation.
• Develop and execute territory and account growth strategies, including new-business, expansion, and reactivation plans, using account and territory insights to prioritize activities.
• Meet or exceed targets for new accounts, lens sales, account retention, and growth.
• Deliver virtual provider onboarding, training, and ongoing practice-development initiatives.
• Conduct regular business reviews with provider practices to assess performance, address challenges, and identify opportunities to grow utilization.
• Maintain accurate, up-to-date account activity in CRM.
• Build effective relationships with stakeholders across practices, including owners, optometrists, opticians, and office managers.
• Represent Avulux at industry conferences and events to generate leads and build provider relationships.

Qualifications

• Bachelor’s degree or equivalent industry experience.
• 3+ years of B2B sales or account management experience; optical industry experience strongly preferred.
• Proven track record of meeting or exceeding sales targets.
• Full-cycle sales experience preferred, including prospecting, closing new accounts, and selling remotely by phone and video.
• Strong communication, presentation, and relationship-building skills, including the ability to influence stakeholders at different levels of a practice.
• Ability to communicate complex optical technology clearly.
• Experience with CRM platforms, Microsoft Office, and business or project-management software.
• Self-motivated, organized, and comfortable working remotely in a fast-paced, entrepreneurial environment.

Compensation & Benefits :

• Base salary: $80,000–$95,000 (depending on experience) + uncapped commission
• Health, dental, and vision coverage
• 401(k)
• Home office allowance