Marketing Manager

Job Description
Key Responsibilities



1. IT Staffing Augmentation Marketing
•Develop and execute marketing campaigns to promote staffing and consulting services.
•Build and maintain marketing collateral such as case studies, service brochures, and client success stories.
•Collaborate with the business development team to support lead generation and client acquisition.
•Manage digital marketing (social media, LinkedIn, website content) to showcase staffing expertise.



2. Product Marketing (NovaSync, NovaSafe)
•Develop go-to-market strategies and campaigns for product launches and feature updates.
•Create product content including whitepapers, blogs, datasheets, pitch decks, and demo scripts.
•Conduct market research and competitor analysis to strengthen product positioning.
•Collaborate with sales teams to drive product adoption and support pre-sales activities.



3. General Marketing
•Oversee brand communication, ensuring consistent messaging across platforms.
•Plan and execute email campaigns, newsletters, and webinars.
•Track campaign performance using analytics tools and report ROI.
•Coordinate with external vendors, designers, and agencies when needed.


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Qualifications
•Bachelor's degree in Marketing, Business, or related field (MBA preferred).
•2-5 years of marketing experience (IT services and/or product marketing preferred).
•Strong written and verbal communication skills.
•Hands-on experience with digital marketing tools (LinkedIn campaigns, SEO, Google Analytics, HubSpot, etc.).
•Ability to manage multiple priorities and work in a fast-paced environment.


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Desired Skills
•Prior experience in IT services/staffing or SaaS/enterprise product marketing.
•Creative thinker with strong storytelling ability.
•Strong project management and collaboration skills.
•Knowledge of content creation tools (Canva, Adobe Suite, video editing tools) is a plus.