Digital Manager, Paid Social

Agency:Omnicom MediaJob Function:MediaJob Subfunction: Performance MediaJob Description:Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with deep specialization in the Financial Services sector. With unparalleled expertise in financial marketing and the B2B2C landscape, we deliver innovative, data-driven media strategies for more than 80 global clients.At Ptarmigan, our people are our greatest asset. Their expertise, creativity, and entrepreneurial mindset fuel our growth- advancing our technological capabilities and enabling cutting-edge media solutions in an ever-evolving marketplace.As we continue to expand our New York office, we are seeking a strategic, results-driven Manager, Paid Social to lead paid social initiatives for several B2B-focused financial services clients. This role requires a strong blend of hands-on platform expertise, strategic thinking, client partnership, and team leadership.RESPONSIBILITIES Own the strategic planning, execution, and ongoing optimization of paid social campaigns across key platforms, including but not limited to Facebook, Instagram, LinkedIn, X (Twitter), and emerging channelsServe as the day-to-day paid social lead for assigned accounts, acting as a trusted client advisor and strategic partnerOversee campaign pacing, forecasting, and budget management, ensuring alignment with client KPIs and business objectivesLead daily, weekly, and quarterly performance optimizations against established goals, proactively identifying opportunities for growth and efficiencyAnalyze campaign performance, distill insights, and deliver clear, actionable recommendations to clients and internal stakeholdersDevelop and present comprehensive performance reports, including weekly, monthly, and quarterly readouts, with a focus on insights, learnings, and next stepsProduce strategic deliverables such as channel roadmaps, testing frameworks, competitive analyses, POVs, and promotional plansCollaborate closely with cross-functional teams (Strategy, Analytics, Planning, Creative, and Client Services) to ensure fully integrated, holistic digital media solutionsEvaluate overall campaign effectiveness and translate results into forward-looking recommendations and optimizationsIdentify opportunities to expand and refine paid social programs through new targeting approaches, ad formats, platforms, and best practicesOnboard, train, mentor, and manage junior team members, providing guidance on platform expertise, campaign strategy, client communication, and reporting standardsContribute to thought leadership and process improvement by staying current on platform updates, industry trends, and evolving best practices in paid social and financial services marketingREQUIREMENTS 4+ years of hands-on experience managing and optimizing paid social media campaignsProven expertise across major paid social platforms and tools, with strong technical and strategic proficiencyDemonstrated success planning, executing, and scaling campaigns; experience in Financial Services and/or B2B marketing strongly preferredExperience managing or mentoring junior team members, with a collaborative and supportive leadership styleStrong analytical skills with the ability to interpret data, extract insights, and clearly communicate findings in both written and verbal formatsHighly digitally savvy, with a passion for emerging platforms, industry trends, and innovations in social and digital marketingExceptional organizational skills; detail-oriented, deadline-driven, and adaptable in a fast-paced environmentForward-thinking mindset with a proactive approach to testing, learning, and optimizationBachelor’s degree (BS/BA) requiredAdvanced proficiency in Microsoft Excel and PowerPointExcellent written, verbal, and presentation skills $90,000-$110,000Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.Link to Recruitment Privacy Notice: For US Job Seekers:It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. SummaryLocation: New York, New York, United States of AmericaType: Full time