Content Brand Strategist

The Opportunity

At Potomac, we're not for everyone-and that's by design. We attract people who think critically, communicate clearly, and execute with urgency. People who care deeply about their work and don't need handholding to make things happen.


We're a boutique tactical asset manager with a differentiated product that serves the independent broker-dealer and RIA channel


Headquartered in Bethesda, MD, we combine institutional-grade investment expertise with a quantitative process that is Built to Conquer Risk ®.


Summary

Potomac is seeking a Content Brand Strategist with Advanced Copywriting Experience to help shape and amplify the firm's voice across every touchpoint. This is a strategic storytelling role responsible for developing compelling narratives, creating high-impact content, and ensuring brand consistency across marketing, sales, executive communications, and thought leadership initiatives.

This position sits at the intersection of brand strategy, content marketing, and advanced copywriting. You will translate complex investment concepts into clear, engaging messaging that builds trust, strengthens advisor relationships, and supports business growth.

The ideal candidate combines exceptional writing skills with strong strategic thinking, audience awareness, and an understanding of how content drives engagement throughout the customer journey.

Key Responsibilities

Elevate Potomac's Brand Narrative

• Help define and evolve Potomac's brand voice, messaging framework, and narrative strategy
• Ensure consistency across all internal and external communications
• Develop messaging that clearly articulates Potomac's value proposition and differentiators
• Partner with leadership to strengthen the firm's market positioning

Drive Content Strategy

• Develop and execute content strategies aligned with business objectives and growth initiatives
• Create content plans that support advisor engagement, lead generation, brand awareness, and retention efforts
• Identify opportunities to leverage content across multiple channels and audiences
• Ensure content supports broader sales and marketing initiatives

Create High-Impact Content

• Write and edit compelling content across a variety of formats, including:

-Thought leadership articles

-Advisor communications

-Marketing campaigns

-Website content

-Email campaigns

-Sales enablement materials

-Executive messaging

-Social media content

-Presentation materials

-Video scripts

• Translate complex investment concepts into clear, persuasive, and accessible messaging
• Develop content that balances educational value with business objectives

Measure and Improve Performance

• Monitor content performance and audience engagement metrics
• Use data and insights to refine messaging and content strategy
• Continuously identify opportunities to improve effectiveness and impact
• Stay informed on industry trends, content best practices, and evolving advisor needs

Qualifications

Required

• 5-10 years of experience in content strategy, brand marketing, communications, copywriting, or a related field
• Exceptional writing, editing, and storytelling abilities
• Experience developing content strategies that support business growth objectives
• Demonstrated ability to create compelling content across multiple channels and formats
• Strong understanding of audience segmentation and content performance measurement
• Experience collaborating with senior leaders and cross-functional teams

Preferred

• Experience in financial services, asset management, wealth management, or a related industry
• Familiarity with advisor-focused marketing and distribution models
• Experience supporting executive thought leadership programs
• Understanding of marketing automation, CRM systems, and digital marketing channels

Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an obsession with execution. If you're looking for a slow pace and low volume, this isn't for you. If you want to drive, build, and scale, this is your shot.


Benefits:

• Medical insurance
• Vision insurance
• Dental insurance
• Health savings account option
• 401(k) & other retirement benefits
• Paid maternity leave
• Paid paternity leave
• Commuter benefits
• Disability insurance
• Paid time off