Super IC Marketer (Product marketing + Content + ABM)

Account-Based Marketing And Content Marketing Lead

HealthLeap is hiring an Account-Based Marketing and Content Marketing Lead to build the buying committee at target accounts and arm champions with the proof they need to win internally.

You will own account intelligence, digital presence and engagement, customer proof, sales collateral, public relations, founder content, and marketing operations. The job is not to make more content. The job is to help the right stakeholders engage, equip sales with the right proof, and help active opportunities move forward.

What You Will Do

• Account intelligence and ABM: Build and maintain account research, buying-committee maps, target-account segmentation, buyer personas, account pre-reads, and trigger tracking such as leadership changes, quality pressure, capacity issues, financial pressure, and relevant technology activity.

• Demand generation and digital engagement: Run ABM programs, inbound and outbound campaigns, email nurture, landing pages, paid/search/social experiments, LinkedIn distribution, newsletters, and website conversion work.

• Content and customer proof: Own the content calendar and produce blogs, white papers, eBooks, case studies, customer stories, proof points, videos, webinars, and reusable proof assets.

• Sales enablement: Create sales presentations, one-pagers, ROI calculators, competitive battlecards, discovery guides, demo support, talk tracks, proposal support, and sales training materials.

• PR and communications: Own press releases, media and analyst relations, industry awards, company announcements, crisis-communications support, founder social, and speaking-submission planning.

• Marketing operations: Own CRM hygiene, marketing automation workflows, lead routing, dashboards, attribution, funnel performance reporting, and marketing-contribution analysis.

• Partner and customer marketing support: Create partner enablement materials and co-marketing content; support retention and upsell campaigns with proof and customer-facing materials.

• Event support, not event ownership: Create event messaging, webinar programming, speaker-submission content, and event materials. The Event Marketing Lead owns live-event logistics, sponsorship execution, meetings, and event ROI.

What We Are Looking For

• Experience in account-based marketing, content marketing, customer marketing, product marketing, demand generation, or revenue operations

• Experience marketing to health systems, life sciences, healthcare buyers, or complex business-to-business buying committees

• Salesforce, sequencing tool, and attribution experience

• Strong writing and content judgment

• Experience creating customer proof, case studies, sales collateral, and persona-specific campaigns

• Comfort working with founders, customers, sales, and outside vendors

• AI fluency for research, drafting, content repurposing, and sales asset production

Nice To Have

• 5 years of experience with U.S. health system clinical, financial, technology, or nutrition leaders

• Healthcare context, including legal review, customer permissioning, and buying committees

• Built a champion enablement library before

• Background in clinical operations or quality improvement

If you're passionate about applying frontier AI to real-world impact, join us in building healthcare's future.