Director of Pricing (DCT Subscription)

Senior Pricing Leader

As a senior leader on the Pricing Team, this role sits at the intersection of strategy, analytics, and execution, owning the end-to-end pricing and monetization strategy across the entire consumer business. Reporting to the Head of Pricing and partnering closely with executive leaders across Marketing, Retention, Product, and Retail, you'll set the vision and frameworks that govern how the company prices, packages, and promotes across every channel and stage of the customer lifecycle, from acquisition through renewal, ensuring strategic coherence while maximizing long-term value.

This role plays a critical part in driving revenue growth, customer acquisition, and customer lifetime value by defining the right offers, packages, and promotions at every moment of the customer journey. Pricing is one of the company's most powerful growth levers, and you'll lead a rigorous experimentation engine, running A/B and multivariate tests across acquisition, packaging, and renewal to turn pricing into a continuous source of measurable lift. You'll lead a high-impact pricing function, influence executive decisions on monetization strategy, and shape how millions of customers experience the company, from the first marketing touchpoint through product packaging, renewals, win-back, and the retail ecosystem.

In this role, you'll set the strategic agenda for pricing across the consumer business and partner with senior leaders across Marketing, Retention, Product, and Retail to operationalize it. You'll build the team, frameworks, and analytical foundations that scale pricing decisions across every channel and lifecycle stage, and represent the pricing function in executive forums.

• Own the end-to-end pricing and monetization strategy across the consumer business, spanning Marketing, including acquisition offers and funnel pricing; Retention, including renewal, win-back, and lifecycle pricing; Product, including packaging, bundling, and tiering; and Retail, including digital marketplaces and physical partners.
• Partner with Product on packaging, bundling, and SKU strategy, defining how features, tiers, and price points come together to maximize net revenue, conversion, and customer lifetime value.
• Partner with Marketing to design acquisition pricing, trial economics, and offer architecture that drives efficient new customer growth, and lead the testing roadmap that informs funnel and landing-page strategy.
• Partner with Retention to lead renewal pricing, win-back economics, and lifecycle pricing strategy, protecting and growing customer lifetime value across the installed base.
• Lead promotional strategy across channels, from acquisition campaigns and retention offers to retail events, setting the guardrails, calendar, and post-promotion review process that drive consistent, profitable execution.
• Build and lead the pricing experimentation engine, designing A/B and multivariate tests across price points, packaging, offers, and renewal flows; partnering with Growth, Marketing, and Product to prioritize the roadmap; and instituting the statistical rigor, readouts, and decision standards that turn experimentation into compounding business growth.
• Build and lead a high-performing pricing function, including direct reports and an analytics partnership model, and develop the next generation of pricing talent at the company.
• Establish the pricing operating model, including frameworks, playbooks, governance, and decision rights, that enables consistent, scalable execution across Marketing, Retention, Product, and Retail.
• Monitor competitive dynamics, category trends, and channel performance, translating market and customer insights into pricing recommendations and tests that drive measurable business impact, and reporting results to executive leadership.

You are a seasoned pricing leader who is equally at home setting strategy with executives and operating in the details with cross-functional teams. You bring a thoughtful, collaborative mindset, a track record of building and scaling pricing functions, and the analytical depth to defend recommendations all the way to the C-suite.

• You have 10+ years of progressive experience in pricing, monetization, or commercial strategy, including experience leading pricing across multiple parts of a consumer business, such as Marketing, Retention, Product, or Retail.
• You have experience managing and developing people, and you know how to build the team, operating cadence, and analytical foundation a pricing function needs to scale.
• You influence across functions and levels with ease, aligning Marketing, Retention, Product, Retail, Finance, and Analytics partners around a single, defensible pricing strategy.
• You thrive in fast-moving environments where priorities evolve and ambiguity is part of the challenge, and you bring the structure and judgment to turn that ambiguity into clear decisions.
• You turn data into clear, actionable insights and are comfortable designing and interpreting A/B and multivariate tests, as well as analyzing acquisition economics, packaging and SKU-level performance, promotional lift, renewal and win-back curves, and long-term customer lifetime value.
• Your background includes consumer subscription, software, or digital-goods pricing, with proven experience shaping monetization across the customer lifecycle, including acquisition, packaging, and renewal, and across both direct-to-consumer and partner channels.
• You balance strategic vision with hands-on execution, communicate clearly at every level, and are willing to roll up your sleeves when the business needs it.
• You have a strong growth mindset and a track record of operating in a test-and-learn culture, ideally partnering closely with Growth, Marketing, or Product teams to run A/B and multivariate experiments that translated into durable revenue lift.