Talent & Brand Strategist

JOB DESCRIPTION

The Talent & Brand Strategist is responsible for supporting the application of Greystar’s brand strategy and Talent Acquisition & Brand Strategist recruitment efforts in defined geographies. The role collaborates with Property Management, Operations, Marketing, Performance Strategy, Employee Relations, and People & Culture Departments to develop, launch, and maintain talent attraction and internal bench strategies in the local marketplace. This role is responsible for influencing the Greystar brand for current and future team members, aligning our talent strategy with our brand to attract, engage, and retain top‑tier talent. The ideal candidate is passionate, people‑centric, and can help amplify Greystar’s culture through storytelling and relationship building.

KEY RESPONSIBILITIES

Work with internal teams such as Property Management, Operations, Marketing, Performance Strategy, Employee Relations and People & Culture to create initiatives that represent Greystar as a premier place to work. Lead external outreach to attract best‑in‑class talent, improve the candidate experience, design methods of measuring retention and influence the growth and quality of the talent bench. Bring the Greystar talent and brand strategy to life by designing and implementing campaigns across product types. Create engaging employer brand content including blogs, video testimonials, and targeted job ads that bring Greystar’s mission statement, core values, and Pillars of Excellence to life. Oversee the brand reputation & attraction functions to pull external talent toward Greystar as a premier place to work. Champion the Greystar brand strategy across all talent touchpoints—ensuring consistency, creativity, impact, and compliance. Partner with business leaders to align talent strategies with organizational objectives. Represent Greystar at events, job fairs, and community outreach programs while promoting the company’s Pillars of Excellence and Core Values to external audiences. Collaborate, create, and share engaging content across social media and digital platforms. Serve as a backup to Talent Advisors and Talent Acquisition where needed. Build, maintain, support and utilize internal pipelines, bench assessments, succession planning and other talent management reporting to aid in retention and bench strategies. Employ external candidate pipeline and Talent Acquisition tools to evaluate and improve the candidate experience. Maintain insight and partnerships with onsite leadership to drive, assess and promote internal bench strategies. Advocate for Employee Engagement, sentiment and well‑being to regional leadership. Plan and attend recruitment events, career fairs, networking mixers and brand activations; set up and manage event booths, promotional materials and branded experiences. Support all employee events, meetings and company awards from a branding and talent focus. Participate in regular meetings, trainings or other employee‑focused programming, both virtual and in‑person. Develop and share content such as blog posts, video testimonials and social media campaigns to highlight employee stories and workplace culture. Collaborate with Marketing, People & Culture and Employee Relations teams to align messaging and branding. Track team member engagement metrics, event ROI, and use data to refine outreach strategies and improve candidate experience. Use data and analytics to consult with business leaders on talent needs and placement, and establish regular reporting summaries to measure progress and impact. Follow established policies and procedures; monitor and ensure compliance with regulatory requirements, organizational standards and operational processes. Implement proper safety techniques in accordance with Company, property and departmental policies. Work in an office environment and attend external talent attraction events; must have a valid driver’s license and ability to travel within specific geographies.

BASIC KNOWLEDGE & QUALIFICATIONS

Bachelor’s degree in Marketing, Communications, Human Resources, Business Administration or related field (or equivalent experience). 2+ years of experience in employer branding, recruitment marketing, performance management or talent acquisition. Excellent communication and interpersonal skills. Proficiency in social media platforms and content creation tools. Ability to travel locally and occasionally regionally; expected to have a presence in a GS office regularly. Passion for people, organizational culture, and relationship‑building. Ability to lead with empathy, positivity and authenticity. Creative thinker with strong organizational and event planning skills. Preferred: familiarity with tools like Workday, LinkedIn Campaign Manager, Canva, Adobe Creative Suite or similar resources.

TRAVEL / PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Mobility: Must be able to sit or stand for extended periods while attending job fairs, networking events or meetings. Travel: Frequent local travel is required to attend recruitment events, career fairs and community outreach activities; occasional regional or national travel may be necessary. Lifting: Must be able to lift and transport marketing materials and promotional items weighing up to 25 pounds. Technology Use: Regular use of a computer, phone and other digital devices is required for communication, content creation and data entry. Communication: Must be able to communicate in person, over the phone and via digital platforms, including public speaking and presenting to groups and digital content. Environment: Work is performed in a variety of environments including office settings, event venues and outdoor locations; must be comfortable working in varying weather conditions during outdoor events. This position has 50% hybrid office‑remote expectations. The salary range expected for this position is $85,000 to $95,000. Additional Compensation : Corporate Positions: In addition to the base salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance. Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs. Robust Benefits Offered: Competitive Medical, Dental, Vision and Disability & Life insurance benefits. Low (free basic) employee medical costs for employee‑only coverage; costs discounted after 3 and 5 years of service. Generous Paid Time off: All new hires start with 15 days of vacation, 4 personal days, 10 sick days and 11 paid holidays. Plus birthday off after 1 year of service. Additional vacation accrued with tenure. For onsite team members, onsite housing discount at Greystar‑managed communities available subject to discount and unit availability. 6‑Week Paid Sabbatical after 10 years of service (and every 5 years thereafter). 401(k) with company match up to 6% of pay after 6 months of service. Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy). Employee Assistance Program. Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans. Charitable giving program and benefits. Greystar will consider for employment qualified applicants with arrest and conviction records. #J-18808-Ljbffr Dormont Manufacturing Co