Eastern Region Sales Director

Eastern Region Sales Director

Champion Industries & Bi-Line Systems

Location: Remote, Eastern United States

Travel: Up to 70%

Reports to: Vice President of Sales & Marketing

About the Opportunity

Champion Industries and Bi-Line Systems are seeking an experienced, relationship-driven sales leader to drive growth throughout the Eastern United States.

This is an opportunity to take ownership of a significant sales territory, lead an established network of independent manufacturer representatives, strengthen relationships with key industry partners, and drive meaningful business growth.

The ideal candidate understands the commercial foodservice equipment industry, enjoys being in the field, and knows how to turn strong relationships into measurable results. We're looking for someone who brings energy, accountability, and a hands-on approach to developing people, partnerships, and new business.

What You'll Do

• Drive Regional Growth: Develop and execute strategies to increase revenue, expand market share, and identify new business opportunities for Champion and Bi-Line.
• Lead Our Representative Network: Manage and support independent manufacturer representatives through territory planning, regular business reviews, sales training, and clear performance expectations.
• Strengthen Industry Relationships: Develop and maintain strong partnerships with dealers, buying groups, foodservice consultants, regional accounts, and end users.
• Build the Sales Pipeline: Identify and advance opportunities, strengthen consultant specifications, and collaborate with channel partners to convert projects into orders.
• Educate and Engage: Deliver compelling product presentations, demonstrations, and training sessions that increase product knowledge and position Champion and Bi-Line as preferred brands.
• Be Present in the Market: Travel throughout the region, engage with customers and representatives, and represent Champion and Bi-Line at trade shows, buying group meetings, and industry events.
• Collaborate Across the Organization: Work closely with Marketing, Engineering, Customer Service, Technical Service, and Operations to support customers and identify opportunities for improvement.
• Own Your Results: Monitor regional performance, maintain accurate sales forecasts, evaluate competitive activity, and develop actionable plans for continued growth.

What We're Looking For

• 5+ years of successful sales experience in the commercial foodservice equipment industry, preferably in a regional or multi-state sales role.
• A strong understanding of the foodservice equipment distribution model, including dealers, manufacturer representatives, consultants, and buying groups.
• Demonstrated success in business development, territory management, and achieving sales growth.
• Experience managing or working closely with independent manufacturer representatives is highly desirable.
• Working technical knowledge of commercial foodservice equipment and familiarity with the commercial kitchen design and specification process.
• Excellent communication, presentation, relationship-building, and organizational skills.
• A self-motivated, results-oriented approach with the ability to work independently while collaborating with a broader team.
• Proficiency with Microsoft Office, CRM systems, and modern sales and presentation tools.

Education: Bachelor's degree in Business, Sales, Marketing, or a related field preferred. Equivalent relevant industry experience will be considered.

Location & Travel: This is a remote position requiring extensive travel throughout the Eastern United States (up to approximately 70%). Candidates should reside within the region or within reasonable proximity to a major airport serving the territory.

Interested in Joining Our Team?

If you're passionate about the commercial foodservice equipment industry, enjoy building relationships, and are motivated by the opportunity to take ownership of a region and drive meaningful growth, we'd like to hear from you.

Apply today to explore the opportunity to join Champion Industries and Bi-Line Systems.