Digital Marketing Lead

## MarTech & Digital Experience LeadApplylocations: Headquarterstime type: Full timeposted on: Posted 3 Days Agojob requisition id: R-4524Primary Work Address: 4000 Jones Bridge Road, Chevy Chase, MD, 20815## Current HHMI Employees, click here to apply via your Workday account.HHMI is focused on supporting and moving science forward in a variety of different ways ranging from conducting basic biomedical research, empowering educators, inspiring students, developing the next generation of scientists – even stretching into film and media production. Our Headquarters is in the greater Washington, DC metro area and is home to over 300 employees with expertise in investments, communications, digital production, biomedical sciences, and everything in between. The work housed here supports and augments the groundbreaking research conducted in HHMI labs across the nation. As HHMI scientists continue to push boundaries in laboratories and classrooms, you can be sure that your contributions while working here are making a difference.**Summary of the Role**This is a role for someone who moves fluidly between analytics and systems, and who wants to architect and build the intelligence layer that tells a team what’s actually working.HHMI's Marketing and Digital Communications team shapes how the Institute's research, programs, and opportunities reach the scientists, students, educators, and grantees who rely on them, as well as the general public. That work runs across web, email, social, paid media, and in-person channels. Today the team can track performance across each of those channels, but is missing deep visibility and insight into how audiences move between them, and how effectively content and strategy decisions are paying off.You are the person who builds that view, from the ground up. You own the data systems, the analytics infrastructure, and the measurement architecture that show how audiences find, experience, and move through HHMI's digital ecosystem. That means standing up systems that don't exist yet: leading the CRM and CDP implementation from vendor evaluation through integration, designing the cross-channel measurement architecture, governing UTM taxonomy and analytics configuration, tracking search and AI visibility, and building the audience segmentation and dashboards that keep the full team oriented. You work in close partnership with the Director and Content and Digital Experience Senior Manager, turning what the data shows into decisions the team can act on.This is not a pure analytics role or a pure systems role. It takes deep, career-level expertise and comfort operating on both sides at once: the build capability sets the floor, and the analytics fluency builds on it.**What You Will Actually Do*** **Build and own the analytics infrastructure.** Design, stand up, and evolve HHMI's digital analytics, including conversion event tracking, journey dashboards, and UTM taxonomy governance, building what is not there yet rather than inheriting a finished stack. This is single ownership with active enforcement, not shared stewardship.* **Architect the whole ecosystem, not the channels.** Design and build the cross-channel measurement and event-tracking architecture, a single view of how audiences move across web, email, social, paid media, and events together. Find the handoffs, the drop-off points, and the channels that are over- or under-leveraged relative to what audiences actually need, and use that to steer where investment and content strategy go next.* **Run search and AI visibility.** Own the program that monitors how HHMI and its programs show up across traditional search and AI platforms. Layer the findings to spot patterns, opportunities, and risks, and flag shifts that change what the team should do about content and experience.* **Architect and stand up the CRM and CDP.** Lead HHMI's CRM and CDP from the ground up, evaluate and select vendors, design the data model and identity resolution, and own the integration patterns that tie them to the rest of the stack. Stand up the platform from scratch, then serve as its primary day-to-day administrator. Partner with the Marketing Manager on list architecture, segmentation, intake forms, and data governance.* **Own the integration architecture.** Connect CRM, CDP, analytics, email, and the website into one coherent, well-governed stack, with clean data flowing between systems by design rather than held together by manual exports.* **Build measurement into the website redesign.** Serve as the measurement and discoverability architect inside HHMI's ongoing website redesign, so tracking, attribution, and AI discoverability are built into the foundation rather than bolted on afterward.* **Run email as real infrastructure.** Manage and evolve the underlying infrastructure of HHMI's email marketing in Mailchimp, including attribution, list management, and integration with the CRM as that system matures.* **Build the reporting the team runs on.** Give the full team a clear view of how audiences find and move through HHMI's channels, including a real comparison of paid and organic performance across sources. Present findings regularly and translate them into plain insight for non-technical people.* **Lay the groundwork for audience modeling.** As the CRM and analytics mature, build the segmentation models that reflect how different groups find, evaluate, and act on HHMI opportunities. Audit the behavioral data HHMI already has, and build the collection infrastructure that future audience modeling will require.**What We Are Looking For*** **Both sides of the house.** Brings 8 to 10 years across digital analytics and marketing operations inside a matrixed organization, and is as comfortable configuring a system as reading what it produces.* **Insight, not report-pulling.** Turns data into decisions people can act on. Anyone can export a dashboard. Knows which number matters this week and why.* **Builder first, operator second.** Has stood up CRM and CDP platforms, not just administered them, and ideally led an implementation end to end: vendor selection, data model, integration. Running an existing stack is table stakes here; building one is the point.* **Thinks in systems.** Data models, integration patterns, identity resolution, and governance are how this role approaches a problem. Builds for maintainability, not one-off fixes.* **Fluent where search is going.** Knows SEO and AEO and search performance analysis, and understands how search visibility and AI discoverability are converging into one discipline.* **Tagging is second nature.** UTM taxonomy, campaign tracking, and pixel tracking (Meta Pixel, Reddit Pixel, LinkedIn Insight Tag) are familiar ground, and this role is comfortable owning data governance without being told how.* **Fluent across audiences.** Works across content, marketing, and technology teams, driving standards and change across groups not directly managed, and can explain a data finding to a non-technical stakeholder without losing the substance.* **Education and experience.** HHMI is ultimately looking for depth rather than a fixed number of years: what matters is genuine command of building and owning marketing technology systems, digital analytics, and the search and AI visibility landscape.**What This Role Is Not*** **A pure analytics role.** This role builds and owns the systems, not just reports on them.* **A pure systems role.** Standing up the platform is half the job. The other half is telling the team what the data means.* **An administrator's seat.** This is not inheriting a finished stack to keep running. This role is here to build what is not there yet, then own it.* **A report-runner's seat.** The point is not simply to produce dashboards on request. It is to own the intelligence function and push it forward.* **A single-channel specialist role.** The job is to see the whole ecosystem at once, not to go deep on one channel in isolation.**Practical Details***This is a full-time HHMI position based at headquarters in Chevy Chase, MD, with a hybrid schedule of three days in person (Tuesday through Thursday)*. The role reports to the Content and Digital Experience Senior Manager, and partners closely with the Director and the Marketing Manager.**How to Apply**Interested candidates are encouraged to submit a resume along with a cover letter describing their interest in this role and how their experience aligns with it.*We encourage qualified candidates who are eligible to work in the United States to apply. Please note, we are not able to sponsor a visa for this position at this time.*#LI-EG1**Physical Requirements:**Remaining in a normal seated or standing position for extended periods of time; reaching and grasping by extending hand(s) or arm(s); dexterity to manipulate objects with fingers, for example using a keyboard; communication skills using the spoken word; ability to see and hear within normal parameters; ability to move about workspace. The position requires mobility, including the ability to move materials weighing up to several pounds (such as a laptop computer or tablet).Persons with disabilities may be able to perform the essential duties of this position with reasonable accommodation. Requests for reasonable accommodation will be evaluated on an individual basis.**Please Note:**This job description sets forth the job’s principal duties, responsibilities, and requirements; it should not be construed as an exhaustive statement, however. Unless they begin with the word “may,” the Essential Duties and Responsibilities described above are “essential functions” of the job, as defined by the Americans with Disabilities Act.**Compensation and Benefits**Our employees are compensated from a total rewards perspective in many ways for their contributions to our mission, including competitive pay, exceptional health benefits, retirement plans, time off, and a range of recognition and wellness programs. Visit our Benefits at HHMI site to learn more.*Hiring Pay Range*$140,000.00 - $175,000.00Pay Type:AnnualThe posted range reflects HHMI’s good faith estimate of the anticipated hiring salary range for this role at the time of posting. Actual hiring compensation is determined by a candidate’s qualifications, experience, and internal equity. #J-18808-Ljbffr