Worldwide CSS Marketing - Performance Marketing Lead, Tanks

Worldwide CSS Marketing – Performance Marketing Lead, TanksDescription -Job SummaryAs a Performance Marketing Manager, you are responsible for defining and driving data-led, cross-channel marketing strategies that deliver measurable business growth. You own the development and execution of performance marketing strategies, optimizing for customer acquisition, conversion, and revenue growth.A key focus of this role is establishing the foundational systems, processes, and reporting required to enable effective performance marketing, ensuring the right infrastructure is in place to scale activity over time. You leverage data, experimentation, and insights to continuously refine marketing approaches, while also identifying gaps in tracking, measurement, and tooling, and defining solutions to address them.You act as a key connector across teams, partnering closely with Product Marketing, Creative Strategy, WW Market Marketing, and agency partners to ensure performance strategies are aligned with product positioning, creative execution, and market needs. This role requires a balance of strategic thinking and hands-on execution, combining deep expertise in performance marketing with the ability to build and operationalize scalable ways of working.Key ResponsibilitiesDefine and drive cross-channel performance marketing strategies to support customer acquisition, conversion, and revenue growthOwn the planning, execution, and optimization of campaigns, ensuring alignment with business objectivesDevelop forecasts, set performance targets, and track progress against key business metricsBuild business cases for incremental investment, using data and performance insights to justify funding and drive growthEstablish and scale performance marketing systems, processes, and reporting frameworks to enable effective campaign execution and measurementIdentify gaps in tracking, data availability, and tooling, and define solutions to improve measurement accuracy and visibility into performancePartner with analytics, engineering, and cross-functional teams to implement scalable tracking, reporting, and measurement capabilitiesLeverage advance measurement tooling (MTA, MMM, & Geo Lift Studies) to continuously optimize performance, drive improvements in efficiency, conversion, and ROIDevelop and implement structured test-and-learn frameworks to refine targeting, messaging, and channel strategiesAnalyze market, customer, and performance data to identify growth opportunities and inform strategyTranslate data and insights into clear recommendations that influence marketing, product, and customer experience decisionsPartner closely with Product Marketing and Creative Strategy teams to ensure campaigns are aligned with product positioning and messagingQualifications and RequirementsBachelor’s degree required (Marketing, Business Administration, or related field); MBA a plus6–8+ years of experience in performance marketing, digital marketing, or growth marketing, ideally within technology or e-commerce environmentsProven track record of developing and executing performance marketing strategies that drive measurable business outcomesExperience operating in environments where systems, processes, or measurement frameworks needed to be built or significantly improvedBring deep platform expertise (Retail Media, Meta, Google, Affiliate networks) to inform tactical and strategic decisionsStrong understanding of key performance metrics, including CAC, LTV, conversion rates, and ROI, and how to optimize against themExperience leveraging data, analytics, and testing to drive continuous performance improvementStrong understanding of e-commerce environments and user experience optimizationExcellent cross-functional collaboration skills, with the ability to influence stakeholders across Product Marketing, Creative Strategy, WW Market Marketing, and agency partnersStrong communication skills, with the ability to present data, insights, and recommendations clearly to stakeholdersExperience managing agency and vendor relationshipsAbility to manage multiple projects and priorities in a fast-paced, dynamic environmentStrong analytical mindset, attention to detail, and ability to manage complexitySelf-starter with a proactive, solutions-oriented mindset and strong sense of ownershipThe pay range for this role is $130,700 to $205,200 USD annually with additionalopportunities for pay in the form of bonus and/or equity (applies to UnitedStates of America candidates only). Pay varies by work location, job-relatedknowledge, skills, and experience.Benefits:HP offers a comprehensive benefits package for this position, including: * Health insurance * Dental insurance * Vision insurance * Long term/short term disability insurance * Employee assistance program * Flexible spending account * Life insurance * Generous time off policies, including; * 4-12 weeks fully paid parental leave based on tenure * 11 paid holidays * Additional flexible paid vacation and sick leave (US benefits overview [ compensation and benefits information is accurate as of the date of thisposting. The Company reserves the right to modify this information at any time,with or without notice, subject to applicable law.Job -MarketingSchedule -Full timeShift -No shift premium (United States of America)Travel -Relocation -Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"SummaryLocation: Palo Alto, California, United States of America; Vancouver, Washington, United States of AmericaType: Full time