Event Marketing Manager

Overview:

Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we're transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we're committed to continuous learning and adaptation-AI isn't just a tool for us, it's part of our DNA. We're looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you'll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process, you'll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you're excited to be part of a team that's leading the way in AI-powered collaboration, we'd love to meet you.

The Event Marketing Manager sits within Cvent's Meetings and Events team and owns the end-to-end lifecycle of event-led marketing programs - with primary focus on Cvent's flagship hosted events: Cvent CONNECT US and Cvent CONNECT Europe; as well as our top tier North America trade shows, and top tier brand programs. This is a high-impact, cross-functional role responsible for translating brand strategy and event programming into pipeline-driving campaigns that span pre-event, on-site, and post-event promotion, nurture, and sales enablement.

The ideal candidate brings a marketer's mindset and an operator's discipline - equally comfortable crafting audience segmentation strategies as they are analyzing MQL conversion data. You will partner closely with Event Design, Brand, and Sales to ensure every event becomes a demand generation engine.


In This Role, You Will:

WHAT YOU'LL OWN

Hosted and Attended Event Campaign Strategy

• Own and execute the integrated campaign playbook for Cvent CONNECT US from strategy to pipeline conversion
• Set the strategy and manage the personnel responsible for execution of Cvent CONNECT Europe
• Develop audience segmentation and targeting models to maximize registration, attendance, and post-event MQL generation
• Define and maintain campaign themes for Cvent's hosted and attended events that map to Cvent's brand and content pillars

End-to-End Campaign Execution

• Design and launch multi-channel demand gen campaigns spanning email, paid social, organic social, employee advocacy, and influencers
• Enable sales to set appointments and engage with attendees pre-event
• Build and optimize post-event nurture sequences to convert attendee engagement into qualified pipeline opportunities
• Lead campaign execution across Tier 1 trade shows, with accountability for impression, engagement, and conversion benchmarks

AI-Powered Content & Personalization

• Leverage Cvent's AI content strategy to create, repurpose, and scale marketing assets - including agentic workflows and AI-driven personalization
• Integrate AI tools (Glean, Claude, and others) into standard campaign workflows and share best practices with the broader M&E team
• Lead production of AI-assisted assets in support of expansion and NRR programs

Performance Analytics & Funnel Ownership

• Build and maintain tracking of MQLs, conversion rates, pipeline attribution, and campaign ROI across all programs
• Establish and evolve attribution models that connect event investment to revenue outcomes
• Report pipeline impact to M&E leadership quarterly; use data to optimize campaigns mid-flight

HOW SUCCESS IS MEASURED

• Pipeline influenced by owned campaigns ($ attributed)
• MAL to MQL and MQL to SQL conversion rates from post-event nurture sequences
• Funnel conversion rates: registration • MQL • opportunity
• Number of integrated campaigns launched connecting brand pillars to TEP
• Improved performance across integrated marketing campaigns
• Efficiency and measurable lift from AI-powered workflows
• QoQ improvement in marketing campaign performance across programs

STRATEGIC ALIGNMENT

This role directly supports Cvent's three corporate strategy pillars:

Pillar 1 - Growth & Performance Culture: Revenue-generating events, new logo growth, enterprise GANE account expansion, and NRR/GRR through customer retention.

Pillar 2 - AI Innovation for Customers: Agentic content creation, AI-driven personalization, and next-gen attendee and planner experiences.

Pillar 3 - Scaling Operations Efficiently: Automation, AI adoption across the workflow, and scalable campaign frameworks that reduce time-to-launch.


Here's What You Need:

Required

• 7+ years in B2B event marketing, demand generation, or integrated marketing
• Proven experience owning end-to-end campaign strategy for large-scale hosted events or conferences
• Strong command of marketing funnel mechanics - from top-of-funnel awareness through MQL qualification and pipeline conversion
• Familiarity with AI content tools and agentic workflows for content creation and repurposing
• Data-driven mindset with experience building attribution models and campaign dashboards
• Excellent cross-functional collaboration and stakeholder communication skills

Preferred

• Proficiency with marketing automation platforms (Marketo, HubSpot, or similar) and CRM systems (Salesforce)
• Experience marketing event technology, SaaS, or adjacent B2B platforms
• Wrike (or similar project management tool) and Cvent experience
• Background in audience segmentation strategy for enterprise and mid-market accounts
• Experience presenting performance insights to senior leadership

WHY THIS ROLE, WHY NOW

Cvent is at an inflection point - our Total Events Program is among the most powerful demand gen assets in our portfolio, and this role is the connective tissue between event experience and revenue outcome. As we formalize our demand generation discipline and expand AI-powered campaign capabilities, this manager will have the opportunity to define what world-class event-led demand gen looks like for Cvent - and to build a model that scales across programs, verticals, and geographies.

If you thrive at the intersection of creative strategy and analytical rigor, and you want to own something that matters from end to end, this is the role.