Associate Brand Manager - Dove

Associate Brand Manager – Core Performance & GTM Activation The Associate Brand Manager (ABM), Core Performance & GTM Activation, supports Dove's Core Body Wash business. The role focuses on translating portfolio strategy into marketplace success through commercialization, innovation execution, retailer activation, and cross‑functional leadership for Core Scrubs, Liquid Hand Wash, and Baby, while owning the Dove Skin Cleansing budget, the largest in Unilever. Key Responsibilities Commercialization & Go‑to‑Market Leadership Lead end‑to‑end commercialization of innovation launches, portfolio relaunches, seasonal programs, and key growth initiatives across Scrubs (in alignment with Body Wash), Liquid Hand Wash, and Baby. Translate portfolio strategies into integrated, actionable launch plans. Develop and manage go‑to‑market plans across Marketing, Shopper Marketing, Customer Development, Supply Chain, Finance, and R&D. Ensure flawless launch readiness and execution across all consumer and customer touchpoints. Retail Activation & Customer Engagement Lead development of customer‑facing marketing materials, sell‑in stories, launch toolkits, and activation assets. Partner with Shopper Marketing and Customer Development teams to bring brand initiatives to life across key retail customers and channels. Support development and execution of retailer‑specific activation programs, merchandising initiatives, and promotional events. Identify opportunities to improve in‑store and omnichannel execution to maximize awareness, trial, and conversion. Core Business Leadership Serve as a primary marketing lead for commercialization, activation, and executional excellence across the Dove Skin Cleansing portfolio. Partner on annual planning, innovation pipelines, and key strategic initiatives, ensuring strong cross‑functional alignment and execution. Bring a marketplace perspective to business discussions, identifying opportunities to strengthen launch plans and customer impact. Cross‑Functional Project Leadership Lead highly cross‑functional initiatives from concept through execution, coordinating work across Marketing, R&D, Supply Chain, Finance, Shopper Marketing, Customer Development, Media, and agency partners. Manage timelines, milestones, risk mitigation plans, and stakeholder communication across multiple workstreams. Drive alignment and decision‑making across diverse teams to ensure initiatives are delivered on time and in full. Champion a culture of accountability, collaboration, and executional excellence. Portfolio Operations & Financial Stewardship Manage budgets, purchase orders, agency invoicing, and other portfolio operations processes. Support forecasting, financial tracking, and investment management across the business. Ensure efficient management of marketing investments and resources. Maintain strong operational rigor and project governance across all initiatives. Qualifications & Skills Bachelor's degree required; MBA preferred. 3–5+ years of experience in Brand Management (not agency‑side), Sales, Category Management, Customer Development; CPG experience preferred. Comfortable working in Unify and Numerator systems, pulling raw data and synthesizing analysis into action‑driven narrative. Strong project management skills with the ability to manage multiple initiatives simultaneously. Demonstrated ability to lead through influence and collaborate across functions. Strong organizational skills and attention to detail. Excellent communication and presentation skills. Comfortable managing ambiguity and driving execution in a fast‑paced environment. Leadership Expectations Acts with an ownership mindset and delivers against commitments. Excels at cross‑functional leadership and stakeholder management. Balances attention to detail with an ability to move quickly. Anticipates challenges and proactively develops solutions.Demonstrates agility, resilience, and a bias for action. Brings energy, positivity, and accountability to the team. Compensation Pay range: $88,600 to $133,000. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. Bonus: This position is bonus eligible. Benefits Health insurance (including prescription drug, dental, and vision coverage). Retirement savings benefits. Life insurance and disability benefits. Parental leave, sick leave, paid vacation and holidays. Access to numerous voluntary benefits. Equal Employment Opportunity Statement At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive and succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee. Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. Please see Know Your Rights: Workplace Discrimination is Illegal. Employment is subject to verification of pre‑screening tests, which may include drug screening, background check, credit check and DMV check. If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at View email address on click.appcast.io . Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. 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