Social Media & Community Specialist

Responsibilities

Social Media & Strategy (Core)

• Manage and grow Truelogic’s and the CEO’s social media accounts.
• Develop and execute content strategies aligned with business objectives.
• Plan, create, and schedule content across different platforms.
• Adapt tone of voice based on each channel (LinkedIn, X, etc.).
• Identify opportunities on new platforms (Reddit, Twitch, etc.).

Community Management

• Monitor and actively engage with the community (comments, messages, mentions).
• Foster relevant conversations within the B2B tech ecosystem.
• Manage feedback and online reputation.

Content & Copywriting

• Write compelling copy aligned with brand positioning.
• Translate technical concepts into clear and engaging content for B2B audiences.
• Support the creation of visual and multimedia content (plus).

Analytics & Performance

• Monitor social media metrics ( engagement, growth, reach ).
• Generate performance reports and propose improvements.
• Support data analysis for continuous optimization.

Marketing Automation & HubSpot Support

• Support the execution of digital strategies within HubSpot (Marketing Hub and CMS) .
• Assist in managing lists, workflows, and email campaigns as needed.
• Provide support in implementing initiatives defined by the Growth Marketing team.
• Assist in building reports and dashboards ( GA4, Looker Studio ).

Qualifications and Job Requirements

Must-have

• Experience in Social Media / Community Management (ideally in B2B tech or the US market).
• Experience managing and growing the social media presence of a CEO or high-level executive.
• Excellent written and verbal communication skills in both English and Spanish.
• Experience creating and executing content strategies.
• Analytical mindset with experience tracking and interpreting social media metrics.
• General knowledge of digital tools and social media platforms.
• Hands-on experience managing paid media campaigns on LinkedIn.
• Tech-savvy, with a strong understanding of current digital trends, tools, and platforms.

Nice to have

• Experience supporting tools such as HubSpot .
• Knowledge of Google Analytics 4 .
• Experience with Looker Studio .
• Basic knowledge of HTML and CSS .
• Experience with paid media campaigns across other platforms.

What We Offer

• 100% Remote Work: Enjoy the freedom to work from the location that helps you thrive. All it takes is a laptop and a reliable internet connection.
• Highly Competitive USD Pay: Earn an excellent, market-leading compensation in USD, that goes beyond typical market offerings.
• Paid Time Off: We value your well-being. Our paid time off policies ensure you have the chance to unwind and recharge when needed.
• Work with Autonomy: Enjoy the freedom to manage your time as long as the work gets done. Focus on results, not the clock.
• Work with Top American Companies: Grow your expertise working on innovative, high-impact projects with Industry-Leading U.S. Companies.

Why You’ll Like Working Here

• A Culture That Values You: We prioritize well-being and work-life balance, offering engagement activities and fostering dynamic teams to ensure you thrive both personally and professionally.
• Diverse, Global Network: Connect with over 600 professionals in 25+ countries , expand your network, and collaborate with a multicultural team from Latin America.
• Team Up with Skilled Professionals: Join forces with senior talent. All of our team members are seasoned experts, ensuring you're working with the best in your field.