Director of Marketing

Job Description

Job Description

*** Want to interview with the hiring authority? Before applying, please complete our brief Culture Index survey. ***

This helps us understand how you work best and ensures alignment with the role and our culture.

???? Complete the Culture Index Survey

Why The Morgan Group?

At The Morgan Group, we are more than our 70+ multifamily properties — we are a community built on people. We believe in treating everyone with respect and dignity, from our team members and partners to our residents, clients, subcontractors, and vendors. We strive to foster an inclusive environment where every idea, perspective, and contribution is valued, and where everyone feels heard and appreciated. Our Core Values are the foundation of our success — they guide how we hire, reward, and evaluate every member of the Morgan team.

Morgan Core Values

We are Self-Starters

• In it to win it
• We take initiative
• Be accountable

One Morgan

• We are team players
• We are inclusive
• No Drama

We Get it Done

• We are reliable
• We are effective

Raise the Bar

• We seek excellence
• We learn from our mistakes
• We strive to improve
• Hold ourselves to high standards

Keep on Truckin’

• Embrace challenges & be optimistic
• We are resilient
• Choose positivity
• We are level-headed

Reputation is Earned Daily

• Do the right thing
• We are honest and have high integrity
• We make good decisions
• Our future depends on it

We attract and retain top talent by offering full-time team members a comprehensive range of benefits designed to support their well-being and success:

• Advancement opportunities
• Training
• Low-cost Medical, Dental, Vision
• Flexible Spending Accounts (Medical, Limited Purpose)
• Health Savings Account
• Voluntary Life Insurance
• Long-Term Disability Insurance
• Company Paid Life Insurance
• Company Paid Short-Term Disability Insurance
• 401K (Traditional & Roth) with Company Match
• Employee Assistance Program
• Paid Time Off plans including:
• Vacation
• Sick
• Floating Holiday
• Bereavement Leave
• Holiday Schedule
• Referral Bonus Program
• Annual Bonus Program

How does Morgan Group benefit you?

Joining Morgan Group means more than just a job — it’s a chance to learn, grow, and build a career you’re proud of. From property management and maintenance to construction and development, we provide the tools, training, and team support to help you reach your full potential.

Job purpose

What Success Looks Like

• Clear, defensible marketing strategy across a 30–35 asset portfolio
• Trusted, consistent performance reporting that owners believe
• Identification and correction of performance opportunities
• Improved lead quality, conversion, and ROI
• Strong owner relationships built on credibility and transparency
• A scalable marketing operating system that reduces chaos and rework

Core Responsibilities

Portfolio Strategy & Performance

• Own marketing strategy and results across all assigned third-party assets.
• Segment the portfolio by asset type, market conditions, and business objectives.
• Prioritize time, attention, and spend across 30–35 assets with disciplined judgment.
• Identify underperformance quickly and implement corrective action plans.

Digital Marketing & Channel Leadership

• Set portfolio-level standards and strategy across ILS, paid media, SEO, websites, listings, reputation management, and social channels.
• Ensure marketing efforts are intentional, measurable, and continuously optimized.
• Balance consistency with asset-level nuance where it matters.

Data, Reporting & Decision-Making

• Ensure lead source integrity, attribution accuracy, and reporting consistency.
• Translate data into decisions—not noise.
• Clearly explain what changed, why it changed, and what actions will follow.

Vendor & Budget Ownership

• Make confident budget recommendations—when to increase spend, when to pull back, and why.
• Ensure vendor strategy aligns with asset-level and owner objectives.

Owner & Executive-Level Leadership

• Serve as the primary marketing presenter in owner meetings for the third-party portfolio.
• Lead high-stakes conversations with clarity, confidence, and professionalism.
• Set expectations early and reset them when needed.

Team Leadership & Scale

• Directly manage 1–2 team members; set clear expectations and develop talent.
• Establish playbooks, standards, and processes that allow the portfolio to scale.
• Influence regional and onsite teams through authority, clarity, and credibility.

Leadership Expectations

• Operate independently and decisively.
• Be comfortable making and defending decisions.
• Think at the portfolio level, not the property level.
• Communicate in a direct, factual, and composed manner.

Qualifications (Non-Negotiable)

• Prior experience as a Director-level marketing leader in multifamily.
• Proven success managing large portfolios (25+ assets).
• Demonstrated experience working with third-party owners or institutional clients.
• Strong digital marketing fluency paired with operational understanding.
• Ability to connect marketing decisions to leasing performance and NOI drivers.
• Executive presence and comfort presenting to owners and senior stakeholders.

Growth Opportunity

This role is intentionally built to scale. A high-performing individual will be viewed as VP-track, with the opportunity to expand portfolio responsibility and influence over time.