Marketing and Communications Specialist

Marketing & Communications Specialist

Reports to:
VP of Communications

Who We Are:

Woda Cooper Companies, Inc. and its affiliates specialize in the development, design, construction, and management of high-quality affordable multi-family communities, senior communities, and single-family homes. The company was founded in 1990 and now has operations in 19 states and a portfolio of 375 communities and 19,000 units operating or under construction. Green building is standard with certifications including Passive House, Zero Energy Ready Homes, LEED, Enterprise Green, EarthCraft, and ENERGY STAR. Woda Cooper Companies has offices in Georgia, Indiana, Kentucky, Maryland, Michigan, Ohio, and Virginia. Affordable Housing Finance magazine ranked Woda Cooper Companies 7th in nation among developers and 17th among owners.

Who You Are:

You're a problem solver and a do-er. You like knowing what your projects are and figuring out the best way to get them done. You want a position where you'll spend time across the communications spectrum-working on marketing and advertising projects, supporting public relations initiatives, and assisting with internal communications & training. You get bored easily and want a job in which no week will ever be the same as the week before.


What You'll Do:

• The marketing & communications specialist is a new position created to support corporate communications and property marketing. You'll have a combination of ongoing tasks and new projects & initiatives.
• You'll assist the marketing department in creating and editing videos, creating new graphic templates, assisting in running Google & Meta ads, building automations, and other tasks to help support corporate communications and to ensure that community occupancy remains high.
• You'll assist the PR Department planning and managing company events such as groundbreakings and grand openings, help plan and write social media and mass email campaigns, update the company website, and captain online reputation management.
• You'll assist the VP of Communications on projects ranging from beta tests of new marketing channels to AI & automation projects.

Reports to:
VP of Communications

Essential Functions:

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Support regional marketing leads.
• Place digital ads on relevant platforms, including Google AdSense, Meta for Business, TikTok for Business, etc.
• Create marketing collateral including banner ads, copy, physical print material, etc., utilizing Adobe Creative Cloud or Canva.
• Writing and proofreading.
• Edit video using Adobe Premiere Pro or Canva.
• Lead projects as assigned.
• Assist with social media & mass email strategy.
• Identify digital trends and insights to optimize spend and outcomes.
• Assist in management of company and property SEO.
• Assist in online reputation management (currently Birdeye platform).
• Edit photos or videos as directed.
• Complete assigned training to increase skillset.
• Update company website (currently WordPress).
• Support company events.
• Crosstrain with PR team.

Competencies:

• Marketing & advertising.
• Communications & public relations.
• Current social media and digital platforms.
• Design & content creation.
  • Basic video editing using Adobe Premiere Pro or Canva.
  • Basic graphic design using Adobe InDesign/Photoshop or Canva.

Supervisory Responsibility:

This position currently has no supervisory responsibilities.

Work Environment:

This job primarily operates in a professional office environment. This role routinely uses standard office equipment. Occasionally, this job requires travel to remote properties, assisting at company events that require physical exertion. Nights or weekends may occasionally be required with notice.


Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. This position will occasionally require lifting of 40lbs, and traveling to indoor or outdoor event locations, including construction sites.

Position Type/Expected Hours of Work:

This is a full-time position. Hours per week 40.

Travel:

Travel, alone or in small groups, may be as frequent as several times per month.

Required Education and Experience

• 4-year degree in digital marketing-related field or equivalent experience.
• Intermediate experience in Microsoft Office.
• Experience utilizing PPC or engagement campaigns on the largest ad networks (Google, Bing/LinkedIn, Meta, etc.).
• Experience with social media platforms (Facebook, Instagram, Reddit, TikTok, LinkedIn, etc.).
• Working knowledge of SEO.
• Working knowledge of email marketing.
• Experience in design (Adobe Creative Cloud or Canva).
• Writing for public audiences (social media, mass emails, and/or press releases).

Preferred Education and Experience

• Experience in real estate industry.
• Basic understanding or experience with LLM's like ChatGPT, Copilot, Gemini, etc.
• Basic familiarity with generative AI.
• Experience in mass/batch generation of documents, graphics, or video.
• PowerQuery/PowerBi experience.
• Geofencing experience.
• CMS experience, especially WordPress.
• Customer service or event production experience.
• Comfort with occasional public speaking.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.


BENEFITS:

We offer competitive wages and annual bonus opportunities. Benefits include:

• Medical, Dental and Vision
• Short Term Disability and Life Insurance
• 401k with Company Match
• 100% Employee-Owned Company with the Employee Stock Ownership Plan (ESOP)
• 12 Days Paid Time Off
• 8 Paid Holidays & 2 Floating Holidays
• Fitness Reimbursement
• Professional Development Reimbursement

Potentially EEO, Diversity, and BG check/DS section:

Employment is contingent on education verification, references, background check, and drug screening

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