Social Media Manager

Job Title: Social Media Manager Reports to: Editorial Director, Marketing Location: Atlanta - Hybrid FLSA Status: Exempt JOIN OUR TEAM At UP Entertainment, we are passionate about storytelling, cultural trends, and fostering dynamic audience engagement across screens and platforms. Join us in making UP Entertainment the leading platform for uplifting digital entertainment. SUMMARY: The Social Media Manager is responsible for executing the brand's day-to-day social media strategy by publishing content, engaging with audiences, monitoring trends, and supporting content production across social platforms. This role focuses on creating and managing engaging social content, identifying viral and cultural opportunities, collaborating with internal teams and influencers, maintaining content calendars, and tracking performance metrics to optimize engagement. The position also ensures brand standards, legal compliance, accurate content tagging, and effective community management while escalating issues and insights to appropriate teams. WHO WE ARE: At UP Entertainment, we believe that quality entertainment with uplifting and inspiring stories has the power to positively impact hearts and change our world. Our core purpose is to UPlift Someone. UP Entertainment is the destination for uplifting entertainment for passionate and diverse audiences across the leading cable, satellite, and streaming platforms. Brands include UP Faith & Family, UPtv, aspireTV, aspireTV+, GaitherTV+ and Cine Romántico. UP Entertainment’s award-winning pro-social initiative, “UPlift Someone,” has inspired over 200 million people to uplift others through its social videos. Be Uplifting We aim to uplift and inspire, making someone’s day and their life better by serving them well. We share knowledge and information and are committed to developing ourselves and others. We team up across boundaries and differences to win. At UP, success is shared. Be Your Best Our employees are our greatest assets. Our differences, experiences and passions are respected, celebrated and supported at UP because we are most productive as our authentic selves. We always give our absolute best and pursue excellence by designing and planning for the results we want and deliver them. Be a Buffalo Like buffalo, we run unified toward challenges and face them with determination and strength. Our industry is unpredictable and so are we. We work hard and are most resourceful and innovative when pressure is applied. We are confident and courageous, resolute, and strong. At UP, we welcome disruption. WHO YOU ARE You are a creative, organized, and data-driven social media professional with a passion for building engaging digital communities and creating content that resonates with audiences. You thrive in a fast-paced environment, balancing day-to-day social publishing with real-time community engagement while staying ahead of emerging trends, cultural moments, and competitor activity. You collaborate effectively with cross-functional teams, creators, and influencers to bring compelling content to life, and you're comfortable using analytics to measure performance and optimize results. Detail-oriented and proactive, you excel at managing content calendars, publishing workflows, metadata, and link tracking while ensuring all content aligns with brand standards, governance, and legal requirements. Strong communication skills and sound judgment enable you to surface audience insights, elevate issues when needed, and help shape meaningful social media experiences. ESSENTIAL DUTIES & RESPONSIBILITIES: Key Responsibilities Manage social publishing and real-time engagement across social platforms and channels. Implement best practices across social media and digital touchpoints including identifying trends and performing social listening (competition). Fully execute new ideas and leverage viral moments, trends and cultural opportunities rooted in editorial strategy. Produce short‑form video, polls, image‑based memes or other types of digital and social media content on a daily and weekly basis to feed our social media channels aligned to brand goals and fan interests. Actively seek out and share competitive and innovative social media learnings, reporting tips, trends and viral moments on a weekly basis and in real time for maximum impact. Ideate and assign content creation tasks to various resources (Content Creator, Creative Services, Designers, Editors, third parties) and manage production process, communication, approval and distribution of content. Collaborate with talent and influencers as instructed, including providing assets, direction and training as necessary. Monitor and respond to community interactions and feedback, ensuring brand standards are upheld, issues are addressed, and our channels remain safe and positive place for viewers. Surface consumer sentiment, issues, challenges, viral moments or highlights in real time and follow up with key resources (PR, Programming, Legal, Marketing, Customer Support, etc.) as needed until issues are resolved. Maintain accurate content calendars, planning and posting allocations by brand within AirTable, focusing on improving processes and updating tactics to provide greater benefit to internal teams as platform use grows and evolves. Coordinate with Editorial Director, Campaign Manager and Content Creator for campaign alignment and content approvals. Track engagement KPIs using dashboard and reporting tools, use analytics to inform content decisions and improve overall product and outcomes. Monitor, document and escalates social and community trends to editorial/brand team to inform strategies. Ensure compliance with governance and legal requirements for social content. Maintain accurate tagging and metadata in social publishing workflows and follow UTM guidance to ensure proper link tracking and attribution. Occasional travel, as needed. SKILLS Data analysis, storytelling, and visualization Problem-solving and critical thinking Data accuracy and quality assurance Project management and organization Collaboration and stakeholder partnership Proactive issue identification and resolution COMPETENCIES Oral & Written Communications : Exceptional written, and oral communication skills. Communicates well one on one, in small groups and via larger presentations, including external public speaking. Writes clear, precise, well-organized documents using appropriate vocabulary, grammar, and wording Problem Solving and Analysis : Identifies significant problems and opportunities. Analyzes problems in depth and achieves effective resolution. Determines root causes for issues and solves them, striving for continuous improvement. Judgement and Decision Making : Consistent logic, rationality, and objectivity in decision‑making. Neither indecisive nor hip‑shooter. Generating sensible, realistic, practical solutions to problems. Exhibits a high level of integrity, earning trust of coworkers and putting organization and team above self‑interests. TECHNICAL SKILLS Advanced working knowledge of major social platforms, including but not limited to Facebook, Instagram, TikTok, YouTube, X and LinkedIn, with an understanding of platform‑specific publishing, analytics, audience engagement, and content best practices. Experience using social media management software for content scheduling, publishing, community management, social listening, and reporting. Strong proficiency with native and third‑party social analytics, including the ability to interpret performance data, identify trends, and translate findings into actionable content recommendations. Proficiency with Microsoft Excel or Google Sheets for organizing, analyzing, and reporting social media performance data. Ability to create and edit platform‑native social content, including short‑form vertical video, captions, simple graphics and resized or reformatted assets. Proficiency with Canva and at least one video‑editing platform, such as Adobe Premiere Pro, CapCut or a comparable tool. Experience maintaining content calendars and managing assignments, assets, approvals and deadlines through a collaborative project management or workflow platform. Understanding of social media community management, moderation, social listening and escalation practices. Working knowledge of UTM parameters, trackable links, click‑through measurement, and basic digital conversion reporting. Understanding of social SEO, accessibility, metadata and discoverability best practices across major platforms. Preferred Technical Skills: Experience with Agorapulse, Airtable and Brandfolder. Experience with Adobe Creative Suite, including Premiere Pro and Photoshop. Experience with Google Analytics, Looker, Branch or comparable analytics and attribution platforms. Experience managing and optimizing YouTube channels through YouTube Studio. Familiarity with paid social campaign setup, targeting, optimization, and reporting. Experience using social listening tools to evaluate audience sentiment, cultural trends, and brand health. Familiarity with generative AI tools for content development and workflow efficiency, with appropriate attention to accuracy, confidentiality and brand standards. Experience working with entertainment, television, or streaming content and adapting long‑form programming assets into platform‑native social content. EDUCATION/EXPERIENCE: Bachelor’s degree in marketing, Communications, Digital Media, or a related field preferred, or an equivalent combination of education and professional experience. Minimum of four years of professional experience in social media, digital content, digital marketing, or a related field, including at least two years directly managing social media channels for a brand, media company, agency, or consumer‑facing organization Experience in television, entertainment, streaming, or media preferred Demonstrated strong attention to detail and commitment to accuracy Ability to work independently, manage multiple projects in a structured, organized manner, meet deadlines, and align projects with business goals CERTIFICATIONS This job currently has no certification requirements. SUPERVISORY RESPONSIBILITIES This job has no supervisory responsibilities. We are an Equal Opportunity Employer. We are committed to equal‑employment principles and comply with all applicable federal, state, and local equal employment opportunity laws and regulations. The terms and conditions of the application process and employment relationship are to be non‑discriminatory—without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical condition related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, military status, sexual orientation or any other protected category or class that may be applicable to you in the jurisdiction where you are employed. UP Entertainment. Moreover, in accordance with federal and applicable state and local law, we provide reasonable accommodations for applicants and employees’ sincerely held religious beliefs, practices, or observances conflict with work requirements and for applicants and employees with known disabilities provided that such individuals are qualified to perform the essential functions of the job, with or without accommodation, and provided that any accommodations would not impose an undue hardship on the company or introduce a direct threat to the health and safety of the worksite employee with a disability or others. Any applicant or employee who requires a reasonable accommodation during the application process or to perform the essential functions of the job should contact a company manager, a company officer or Insperity to request such an accommodation. #J-18808-Ljbffr