XR Innovation Lab Deployment & Stakeholder Engagement Lead

Job Description

Job Title: XR Innovation Lab Deployment & Stakeholder Engagement Lead

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Location: East Hanover, NJ

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Duration: 12 months

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Scope:

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Emerging Technology Execution:

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• Deep XR/AR/VR/holographic expertise, plus AI fluency (prototyping, code refactoring, horizon scanning)
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• Must translate technical capabilities to non-technical marketing stakeholders
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• Experience delivering at scale in a marketing (not training/manufacturing) context
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• Outstanding communication skills are non-negotiable
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• Logistics, Deployment, and Coordination
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• Coordination and stakeholder consulting across brand teams and therapeutic areas
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• Adaptive, real-time intelligence reads unstated needs, manages shifting funnel
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• Disposition matters as much as skill: teams should be glad to see this person on a call
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• Manages hard, fixed congress deadlines with no room for slippage
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Key Evaluation Criteria:

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• Communication skills: absolute baseline, no exceptions
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• Marketing experience prioritized over pharma/healthcare background
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• Pharma is a tiebreaker, not a requirement
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• XR experience in experiential/messaging contexts (90-120 second high-impact delivery), not training
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• Startup experience a strong plus: fast ideation, high volume, client-facing delivery
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• Agility and adaptability weighted heavily over years of experience
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• Local/regional presence required: innovation lab in East Hanover, expect at least weekly on-site
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• Use cases are continuously evolving; no fixed number of predetermined XR experiences
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• KPIs and Fragility
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• KPIs tied to reach, engagement, and messaging impact per congress; baselines set with each brand team
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• New metrics being introduced: pre/post QR activation touchpoints, AI-driven second-order impact analysis
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• Cost-efficiency is the easiest metric to demonstrate (apples-to-apples comparison)
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• System’s greatest fragility: pace of technological acceleration and disruption
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• Congress format, HCP behavior, and device form factors all shifting rapidly
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• XR glasses (beyond headsets) already in prototype testing under NDA
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Job Description:

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• We are seeking a proactive, highly organized XR Innovation Lab Deployment & Stakeholder Engagement Lead to coordinate the execution and deployment of immersive technology experiences across multiple marketing initiatives.
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• This role serves as a critical link between marketing stakeholders, brand teams, technical delivery teams, and event partners, ensuring innovative experiences are delivered seamlessly within demanding timelines.
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• The ideal candidate brings exceptional interpersonal skills, strong operational judgment, and the ability to anticipate stakeholder needs, navigate ambiguity, and coordinate complex initiatives in a constantly evolving environment.
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Key Responsibilities:

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• Coordinate end-to-end planning, logistics, deployment, and execution of XR and immersive technology experiences.
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• Serve as a primary coordination point across brand teams, therapeutic areas, technical specialists, and marketing stakeholders.
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• Support deployments at medical congresses, product theaters, knowledge exchange forums, consumer-facing initiatives, and internal events.
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• Manage multiple concurrent initiatives with changing priorities, timelines, and stakeholder expectations.
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• Anticipate stakeholder needs, including requirements that may not be explicitly communicated.
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• Coordinate equipment readiness, deployment logistics, technical support arrangements, and onsite execution.
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• Maintain visibility into the innovation pipeline, upcoming events, delivery milestones, and operational dependencies.
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• Proactively identify delivery risks and resolve issues before they impact event readiness.
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• Ensure all deployment activities align with fixed congress and event deadlines.
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• Facilitate stakeholder meetings, capture requirements, communicate progress, and coordinate follow-up actions.
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• Support measurement of engagement, audience reach, activation, and messaging effectiveness.
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• Work with marketing teams to establish event-specific success measures and capture post-event feedback.
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• Identify opportunities to improve deployment efficiency, operational processes, and scalability.
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Required Qualifications:

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• Experience in experiential marketing operations, technology deployments, event execution, or client-facing project coordination.
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• Strong stakeholder management and consulting skills across multiple business functions.
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• Demonstrated ability to manage complex logistics and multiple concurrent projects.
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• Exceptional verbal communication, presentation, and relationship-building skills.
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• Ability to anticipate needs, interpret changing priorities, and respond proactively.
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• Strong organizational skills with meticulous attention to timelines, dependencies, and execution details.
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• Experience delivering initiatives against fixed, non-negotiable deadlines.
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• Ability to remain composed, resourceful, and solutions-oriented in high-pressure situations.
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• Collaborative personality with a strong service mindset and the ability to build trust with stakeholders.
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Preferred Qualifications:

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• Experience supporting experiential marketing campaigns, product launches, medical congresses, or large-scale brand activations.
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• Exposure to XR, AR, VR, immersive technology, or emerging technology deployments.
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• Background in startup environments, experiential agencies, innovation labs, or fast-paced marketing organizations.
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• Experience coordinating technology vendors, creative teams, and onsite event support.
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• Familiarity with engagement analytics, audience activation metrics, and event performance measurement.
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• Pharmaceutical or healthcare marketing experience is a plus but not required.
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Ideal Candidate Profile:

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• A highly personable, proactive coordinator who builds strong relationships, anticipates problems before they arise, and brings structure to a fast-moving innovation environment.
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• This individual should be someone stakeholders genuinely enjoy working with—approachable, responsive, adaptable, and capable of navigating changing requirements without losing focus on execution.
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• Key Success Factors: Stakeholder satisfaction, flawless event execution, on-time delivery, operational efficiency, adaptability, and effective cross-functional coordination.
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