Business Analytics Manager - Marketing & Customer Analytics

Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Analytics Manager within PNC's Data, Modeling & Analytics Marketing & Customer Analytics organization, you will be based in Pittsburgh or Philadelphia, PA, Wilmington, DE, Cleveland, OH or Tysons Corner, VA. Role Overview: PNC is seeking a leader to stand up and operationalize the Marketing Communications Data Domain for the organization. This role will be responsible for driving year-end go-live readiness by defining the data universe, establishing rules for applications and systems of records, implementing required controls, and building a sustainable governance model. The ideal candidate combines strong data governance and delivery experience with the ability to lead cross-functional work across marketing, line of business, technology, and risk partners. Key Responsibilities: • Lead a team of analysts to setup and go-live readiness for the Marketing Communications Data Domain. • Define and maintain the domain data universe, including scope, ownership, critical data elements, and supporting standards. • Establish governance rules for applications, systems of records, data usage, and related processes. • Implement and maintain required controls in partnership with Risk, Data Domain Management, and control owners. • Drive standards for metadata, documentation, issue management, and process consistency. • Partner across Marketing, Product, Technology, Analytics, and Risk to align requirements, resolve issues, and support domain adoption. • Translate business and control requirements into clear plans, milestones, and stakeholder updates. • Lead team operations supporting governance, documentation, workflow management, and execution discipline • Manage BAU/ad-hoc data pipelines and transition into the production environment within the Data Domain Preferred Skills and Experience: • 5+ years of experience in data management, data governance, data engineering, or a related field. • 3+ years of leadership experience, including managing cross-functional work and driving execution through others. • Experience leading governance, controls, or data operating model initiatives in a complex or highly regulated environment. • Strong understanding of data governance, metadata, lineage, controls, issue management, and data quality practices. • Experience working with enterprise governance processes, critical data elements, and domain-based data management concepts. • Familiarity with tools used for workflow, documentation, controls, and collaboration, such as Jira, Confluence, Archer, GitHub/Co-Pilot, Python and SharePoint. • Strong communication, stakeholder management, and structured problem-solving skills. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description Manages the development, implementation and support of business analytics initiatives and projects. Leads a team of Business Analytics Consultants and may manage managers. Identifying, sizing, planning and prioritizing opportunities for processes or performance management through analytics. Assessing the scope and resources required of various analytics projects to define necessary resources. Manage key performance metrics and communicate operational challenges. Monitoring and communicating key performance metrics and operational challenges. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to: Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking. Live the Values - Role models our values with transparency and courage. Enable Change - Takes action to drive change and innovation that will transform our business. Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making. Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning Competencies Analytical Thinking, Business Analytics, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies, Organizational Savvy and Politics Work Experience Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. At least 3 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licenses No Required License(s) Pay Transparency Base Salary: $100,100.00 – $204,490.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance. Application Window Generally, this opening is expected to be posted for two business days from 06/22/2026, although it may be longer with business discretion. Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com. Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at View email address on click.appcast.io. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call View phone number on click.appcast.io and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices. For nearly 160 years, PNC has strived to make a meaningful impact for our employees, customers, communities, and shareholders. We believe our success and positive reputation are built on open and honest dialogue, an unwavering focus on smart risk management, relationship-based customer service and community investments. Our inclusive workplace allows our employees to be heard, valued, and developed to do their best work. Being a great place to work means we are making a lasting difference for everyone we serve. Check out the top reasons to join PNC. PNC’s total rewards package includes things like time off, benefits, learning and career development, wellness programs, recognition and much more. The benefits and programs highlighted below are just a sampling of what PNC offers its employees. To learn more, visit our Total Rewards page. If you're not ready to apply yet, or you'd like to learn more about PNC, join the Talent Community to receive regular updates on what's happening at PNC and available career opportunities. Click to join!