Senior Manager, Marketing Analytics - Cards

About the Role: We're seeking a detail-oriented Senior Marketing Analyst to join our Card business team. In this role, you'll be crucial in driving data-driven insights and experimentation to optimize Upgrade's marketing campaigns, enhance customer acquisition strategies, and improve overall customer engagement for our card offerings. You'll design and analyze A/B tests, conduct in-depth marketing performance analysis, and provide marketing and product managers with clear, actionable data to inform strategic decisions. Your work will establish the analytical foundation needed to optimize marketing spend, boost campaign effectiveness, and promote sustainable growth, helping Upgrade maintain its competitive edge in the card lending space. This role will be based in our San Francisco office in a hybrid capacity, 2-3 times per week. What You'll Do: Design, implement, and manage test frameworks for marketing campaigns, channels, and creative assets related to card products. Conduct thorough test reads and statistical analysis to determine significance and business impact on marketing KPIs for card offerings. Develop and maintain comprehensive dashboards and reporting for marketing campaigns. Create automated reporting solutions to provide real-time insights to marketing and product teams. Build exploratory data analysis to uncover audience behavior patterns, segmentation opportunities, and marketing optimization for card products. Present findings and recommendations to leadership and stakeholders. Synthesize complex data findings into clear, actionable recommendations for marketing improvements and new initiatives for the card business. What we look for: 5 years of experience in a marketing analytics or similar role Proficiency in SQL, Excel, Tableau, Python. Financial services or credit card experience is a plus. What We Offer You: Competitive salary and stock option plan 100% paid coverage of medical, dental and vision insurance Flexible PTO Opportunities for professional growth and development Paid parental leave Health & wellness initiatives The compensation range of this position in San Francisco, CA is USD 120,000-150,000 annually plus equity and benefits. Within this range, an individual's base pay will be dependent on a variety of factors, including without limitation, job-related knowledge, skills, education, and experience. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. #J-18808-Ljbffr Shoptalk