Vice President, Marketing Content Strategy — Small Business Credit Cards

Job Description

Drive awareness and consideration for the Ink and Sapphire for Business portfolios to create brand equity and enable growth! These efforts will come to life across brand strategy, advertising, media, and event/sponsorship initiatives. This role will set and operationalize a unified content approach across Ink and Sapphire for Business, spanning SEO, social content, and PR/earned media.

Job Summary:  

As a Marketing Content Strategy Vice President, in Small Business Card Integrated Marketing, you will define portfolio-specific content pillars and messaging architecture that are measurable and ensure consistent expression across channels while preserving distinct positioning between the two portfolios. You will set the narrative across launches, seasonal moments, and always-on themes while ensuring that organic content and earned media reinforce product value propositions and customer needs. You will drive a coordinated operating model across COE partner teams: aligning calendars, campaign narratives, and measurement to improve quality, efficiency, and business impact. You will also be a primary steward of brand and reputational considerations in organic channels, partnering closely with Legal/Compliance.

Job Responsibilities:

• Own the integrated content strategy for small business cards across Ink and Sapphire for Business, translating portfolio goals into clear channel strategies, prioritized roadmaps, and measurable outcomes. 
• Define and govern content pillars that create differentiation between Ink and Sapphire for Business.
• Lead cross-COE planning and execution orchestration across SEO, organic social, talent, and PR teams, aligning briefs, timelines, and performance. 
• Partner within team to ensure seamlessly coordinated execution in support of advertising and event/sponsorship efforts.
• Oversee SEO strategy including technical and content SEO priorities, ensuring SEO efforts support both near-term acquisition needs and long-term brand authority, with reporting that ties organic performance to meaningful business outcomes.
• Oversee social content strategy and execution across organic, creator, and event amplification efforts ensuring social content reflects the same portfolio pillars and proof points used across PR and web experiences.
• Partner with the Public Relations COE team to drive earned media strategy, story development, spokesperson strategy, press materials, and proactive/reactive issue readiness relevant to small business customers. 
• Establish measurement and learning loops across channels, including KPI definitions, dashboards, test-and-learn agendas, and quarterly business reviews that drive decisions on what to scale, stop, or refine; elevating performance discussions from activity metrics to incremental impact, quality, and risk-managed growth.
• Management of one (1) Senior Associate. 

Required qualifications, capabilities, and skills:

• 7+ years of progressive marketing experience with deep expertise across content strategy, SEO, organic social, and/or earned media
• Ability to build and govern a differentiated brand narrative across multiple portfolios or sub-brands, translating insights to strategy and operating mechanisms (pillars, content calendars, standards, and performance management) that scale
• You see the bigger picture and can make strategic connections across channels and programs, identifying ways to maximize integrated opportunities across the marketing ecosystem 
• Strong track record of cross-functional leadership—aligning brand, product marketing, channel teams, analytics, and legal/compliance stakeholders—while driving measurable outcomes and managing reputational risk in external-facing channels
• Fluent in performance analytics for organic channels, including the ability to define KPIs, diagnose drivers, and communicate executive-ready insights with clear implications for investment and prioritization
• Previous people management experience, paired with a passion for mentorship, talent development, and empowering individuals through a collaborative leadership style

Preferred qualifications, capabilities, and skills:

• Experience operating in complex matrixed organizations with COE partners, mastery of the concept of influence without authority.
• Financial services and/or regulated category experience with demonstrated rigor around claims, disclosures, and governance in public channels.
• Small business/B2B audience familiarity.

• Positive, team-oriented attitude with a desire to work hard, support others, and help create an environment where people enjoy collaborating and doing great work together.

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting. This role does not provide relocation assistance, so all candidates must be local to the work locations listed in the job posting or willing to relocate on their own immediately upon hire.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.